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Nonprofit Spotlight: Feeding America

Photo curtesy of Feeding America

There are only a handful of basic needs that are essential for human life; however, far too many people across the United States struggle each day to meet one of those critical needs.

In a nation that prides itself on its wealth and prosperity, food insecurity remains a pervasive issue across all communities — urban, suburban and rural — that is worsened by how easily it can cloak itself and remain unseen. It could be a friend, family member, neighbor or co-worker who is silently struggling each day with hunger.  

Since 1979, Feeding America has been tackling food insecurity and hunger across the U.S. Formerly known as America’s Second Harvest, Feeding America is a nationwide network of more than 200 food banks that feed more than 46 million people through food pantries, soup kitchens, shelters and other community-based agencies. The nonprofit is the nation’s largest hunger-relief organization working to connect people with food and end hunger.

Video curtesy of Feeding America

The U.S. Department of Agriculture defines food insecurity as the lack of financial or other resources to provide a consistent access to food to lead an active and healthy life. The ramifications of food insecurity make it one of the leading health and nutritional concerns in the nation, contributing to chronic diseases such as diabetes and cardiovascular risks.

The issue has only been compounded over the past year by economic hardships stemming from COVID-19. After years of declining rates of food insecurity, Feeding America is projecting 1 in 8 people, 42 million in all, could experience food insecurity in 2021. That estimate includes 13 million children.

Photo curtesy of Feeding America

“In a country that wastes billions of pounds of food each year, it’s almost shocking that anyone in America goes hungry. Yet every day, there are millions of children and adults who do not get the meals they need to thrive,” Feeding America states on its website. “We work to get nourishing food — from farmers, manufacturers and retailers — to people in need. At the same time, we also seek to help the people we serve to build a path to a brighter, food-secure future.”

As mentioned, America prides itself on its wealth and prosperity. Yet, we take equal pride in two additional traits that define who we are as a society: empathy and compassion.

SaveOn provides our customers with ways to get the most from their finances on household groceries. This month we urge you to stretch your dollars further — perhaps even to another household. Consider using the savings available through our partner organizations to make a donation to your local food bank or even helping out with the mission of Feeding America. The Feeding America website can help you locate the food banks in your area and provide you with information on how to donate or volunteer.

Photo curtesy of Feeding America

With the myriad of important issues we face at this time, hunger shouldn’t be one of them. It’s time to take hunger off the table. For details on how you can help, visit


Four Ways Contests Increase Brand Awareness

There’s a reason the midway is typically the most popular area at a fair.

It’s the dizzying mix of lights, music, and the seemingly endless rows of games and contests where you have a chance to win that giant, pink, stuffed teddy bear that has been crisscrossing the country all summer and now taunts you as it dangles from the canopy of the carnival booth.

Yes, Yogi, you will be mine before this day ends.

You can feel it even when making a friendly wager with an acquaintance. No matter how mundane the bet or how miniscule the prize, there’s that moment when your pulse quickens, the adrenaline kicks in and the dopamine fires up in your brain as the contest begins. “Could it be possible? Yes, it’s true! If my wall of paint keeps drying faster than his, I may really have a chance to win that last slice of the pizza we bought two days ago!”

You get the idea. It’s the rush. The thrill of competition.

Everyone likes to be a winner. Even more, everyone loves being presented with the opportunity to win. It’s why contests are an easy and ideal promotional tool to help build brand interest and awareness. Here’s a look at a few basic reasons contests should be a part of any marketing strategy.

1. Contests Build a Fan Base

Free stuff is fun and gets attention. The power of promotion is a tried-and-true method to increase Facebook likes and shares — and some contests even urge people to spread the word on the event. According to American Express, “a basic enter-to-win sweepstakes with a lower barrier to entry often provides the best option for those just starting out with social media contests or without a large base of fans in place.”

2. Contests Engage Consumers

The first step of a contest is to get someone’s attention. The next step is to get that person excited, engaged and to take action. “A contest is often distinct from the typical content that brands put out. It pushes people to interact with your brand because they anticipate fun and gain the chance to win something of value,” Submittable wrote in a blog post. “Contests also promote and multiply user-generated content that gets customers more involved and makes your brand more memorable to them and people in their networks.” That user-generated content could be anything from photo submissions to user-made videos.

3. Contests are a Data Treasure Trove

“Contests also offer advantages from a research standpoint. When people sign up or agree to participate, you can collect names, contact information and get answers to other research questions,” according to Chron. “On a giveaway for a television, for instance, a manufacturer may include questions about participant TV habits. When consumers sign up at local electronics retailers, they fill out forms with their information and answers. Companies collect this for research and analysis to better promote that product or something else in the future.”

4. Contests Increase Sales

“The logical and necessary evolution of the benefit of your contest after building awareness and increasing your subscribers is increasing your sales,” said Neal Schaffer, founder of digital marketing consult group PDCA Social. “Contests are a great way to convert your business leads into valuable customers — especially in the case of the winners because they had just tried your product for free (if you chose the wise path of offering your product as a gift and not a random iPad) and they will most likely return to purchase more if your product satisfies them.”

Effective as well as cost-effective, contests are a reliable form of marketing that can boost your business as well as the business of your partners in the eyes of the public.

At SaveOn, we offer monthly contests that showcase the products or services of our various business partners, from winning a tank of gas to walking away with a new KitchenAid Mixer or a gift card to a garden center. Find out more about SaveOn and how we can help take your business to a new level by visiting

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What It Means to Live Life for Less

Less is more.

Usually that phrase is used to prove that simplicity can, at times, outweigh the complex when it comes to making the biggest impact. However, the phrase can fit into other parts of our lives, too.

Less talking can mean more listening, which means more opportunities to learn, understand and grow as an individual. Less complaining can free up room for more encouragement. Less stress can mean more sleep — or at least a more restful sleep.

Then there’s ketchup on a hot dog. The less you have of that, the better. On second thought, let common sense prevail: Skip the ketchup altogether. It has no business on a hot dog.

At SaveOn, we take the less is more approach and flip it on its head. The more you save, the less you spend. Live Life for Less is more than our tagline at SaveOn. It’s been the focus of everything that we do for nearly four decades.

There is a perception that the more you spend, the better your life will be; however, our experience shows it’s not how much you spend but how you spend it that adds the feeling of fulfillment.

SaveOn works directly with your favorite business and provides Savers deals in your own community. We are your destination for offers, coupons and savings delivered to nearly 3.5 million homes in the Chicago, Detroit, Grand Rapids, and Twin Cities areas.

Everyone has a chance to enjoy more with those that matter most. We continually seek out new ways to connect Savers to everything from major brands you know, trust and love to the small businesses and local experiences that fuel the community you call home.

SaveOn has established a reputation in the industry based on our core values:

  • Integrity
    We communicate honestly to create trusting relationships and respect. We listen to understand, accept our responsibility and will always do the right thing.
  • Dedication
    We are dedicated to serving our business partners with innovative marketing solutions. We are accountable in our roles to one another and all we serve.
  • Attitude
    Focusing on the positive, we offer one another the benefit of the doubt. We seek creative solutions to overcome obstacles for the greater good of our team, savers and business partners.
  • Passion
    We are passionate about our team, the quality of our products, great values for our savers and about offering the best-in-class service to our partners.
  • Community
    We keep family first, strive for a healthy work-life balance and seek new ways to give back to the communities we call home.

Your lifestyle matters to us, and we know how hard you work to have it. That’s why we offer daily deals on everything for your life. From food and dining, home improvement and automotive needs to entertainment, health and beauty, retail and fashion, and groceries, saving time and money gives you the resources to dedicate to family, friends and all the other things in your life that you value the most.

We won’t even bat an eye if you use our grocery savings on hot dogs and ketchup. Live life for you by living life for less.

Visit us at, and find out how you can live life for less today.