At one time, the two sales secrets to gaining new clients and customers was a finely tuned skill for glad-handing and healthy stock portfolio in shoe leather. Ah, but times have changed.
Thanks to technology, it’s easier than ever to be in with the in crowd and go where the in crowd goes — regardless of whether you are, in fact, in person or not.
Event targeting puts your brand in front of a captive audience that would likely have an interest in your product of service. By using geofencing strategy, event targeting allows you to send your ads to the mobile devices of anyone who enters those fenced parameters during a specific time frame.
Large gatherings such as conferences, trade shows, sporting events, festivals and concerts provide ample opportunities to use event targeting to reach a relevant audience. For example, a local or regional car show is going to draw a crowd of people who are already car enthusiasts, making it an ideal gathering for an area automotive dealer to highlight its latest and greatest deals by sending banner ads to the smartphones of attendees throughout the run of the show and beyond.
The benefits of event marketing are numerous.
You don’t need to have a physical presence
Whether you have a scheduling conflict or the cost of an actual staffed booth space at an event isn’t in your budget, event targeting still allows you to get your brand in front of the audience at the event while you are tending to other business matters.
We suggest using event targeting even if you are able to attend the event. Once you have captured your relevant audience, you can continue to target them for days or weeks after the event has ended, helping keep your company top of mind in purchasing decisions.
It takes advantage of real estate and personal habits
As mentioned, when event marketing is done correctly and strategically, it gives you access to group of people in a single location who are more likely to have an interest in what you are offering. At the same time, it takes advantage of modern habits that have developed alongside technology. On average, Americans check their cellphone 262 times a day— or once every 5.5 minutes — and 83% reported feeling uneasy leaving their cellphones at home. Using event targeting, you can take advantage of high cell phone use and always be in front of your audience, day or night.
It’s a growing form of marketing
Two-thirds of the world’s population are connected by mobile devices, and more than 8 in 10 marketers said location-based advertising and marketing produced growth in their customer base, higher response rates and higher customer engagement. Location data has emerged as one of the most powerful and important data sources. A BIA/Kelsey study forecasts spending on location-based mobile marketing will increase to $38.7 billion in 2022. If you aren’t using this marketing, you risk falling behind competitors.
SaveOn has a team of digital experts that helps our business partners craft ideal event marketing campaigns to bring them wider exposure to the right audiences. Incorporating event targeting can help any business grow their customer base and bottom line. See what we can do for you at saveon.com.