Twin Cities Couponing Powerhouses Join Forces

Merger Means New Opportunities for Businesses, Savings for Residents

Twin Cities coupon connoisseurs, take notice. Local couponing powerhouses SaveOn and Metro Super Saver are merging to offer even more discounts and savings at local, trusted businesses.

“This merger means Savers in the Twin Cities metro area will receive more incredible deals in their mailbox and online each month — but instead of receiving those savings in two separate magazines and websites, they’ll get one monthly publication and visit one website with the SaveOn name,” SaveOn President and CEO Heather Uballe said.

The partnership between the two titans of consumer savings will benefit SaveOn and Metro Super Saver consumers alike by leveraging the value power of both parties to create significant savings at favorite local businesses.

“We care deeply about the health and wellbeing of the people in the communities we call home. Teaming up with Metro Super Saver allows us to help relieve some of the financial burdens people have been facing during the pandemic,” Uballe said.

“Our publications have helped people stretch their dollars further, and now, they will only have to look in one place for even greater savings. It’s our goal to keep expanding ways to save for consumers so they can Live Life for Less, while supporting businesses in their own community,” Uballe continued.

“No one would say these last two years have been easy, the same goes for local businesses. Seemingly overnight, nearly every industry had to adjust to shutdowns, inventory shortages and more,” Uballe explained. “That’s why SaveOn is dedicated to lending a greater hand to our business partners. We’re working to strengthen businesses and help provide opportunities for continued growth.”

Uballe said the merger will provide local businesses with additional opportunities to attract new customers through expanded services and advertising opportunities.

SaveOn and Metro Super Saver business partners will continue to receive the same services and offerings the companies have always provided but will also benefit from the following:

  • Combining SaveOn’s 40 years with Metro Super Saver’s 30 years, for a collective 70 years of direct couponing and print advertising expertise and services.
  • A postcard marketing program that allows each business another opportunity to connect with customers in their own homes.
  • Expanded digital advertising (DA) services and consultation with SaveOn DA experts, including search engine optimization (SEO), retargeting, geofencing, pay-per-click (PPC) search and display, email marketing, additional social media advertising platforms, and more.

“We’re really happy to be joining forces with SaveOn to help businesses strengthen their messages, increase exposure, and sell more of their products and services, while helping residents find more ways to save,” said Metro Super Saver Senior Sales Consultant, Todd Gerber.

Metro Super Saver’s employees will be joining the SaveOn team in the merger, and SaveOn’s first mailer will be distributed in the newly expanded market in April 2022.

To learn more about SaveOn or to find savings and advertising opportunities, visit


About Metro Super Saver

A small Twin Cities advertising company that is all about the Minneapolis/St. Paul metro area, we work with small- to -midsized businesses to strengthen their messages, increase their exposure, and sell more of their products and services. First started in 1990 as a coupon newspaper, we offer a variety of consulting, graphic design and local advertising services, while we continue to publish a monthly direct mail magazine, mobile app and website to showcase restaurants, retailers, home improvement and more.

About SaveOn
Founded as a company with a goal to provide local savings to consumers in 1984, SaveOn has grown and transformed into a multimedia enterprise with national operations and an innovative digital presence. At SaveOn, we work directly with reputable business and provide people access to savings in their community through our integrated print and digital strategies, reaching more than 3.5 million homes in the Chicago, Detroit, South Florida, Grand Rapids, and Twin Cities areas. Together with our trusted business partners, we are dedicated to helping Savers Live Life for Less by saving them time and money. We are passionate about the growth of our team, business partners and the communities we call home.