Categories
Marketing

Creating a Marketing Plan that Yields Big Results

You have a great company, and you have a solid product or service. You are even doing some advertising and marketing to attract new customers, so why aren’t sales where you expected? To get the results you want out of your marketing efforts, you need to have a well-rounded, fully thought-out marketing plan from inception to execution. Our team has put together a guide to creating a marketing plan that is sure to result in the hard ROI your company is looking for.

Brand Positioning

Every good marketing plan starts with research and background. The first thing you should do is perform a SWOT and competitive analysis. The SWOT helps your company identify its strengths, weaknesses, opportunities and threats. The competitive analysis will show how your business and products compare to your direct competitors. It’s important to know what your competition is doing, as well as how they’re positioning their companies and products because you need to differentiate your business from theirs.

Using the information from your SWOT and competitive analysis, you will be able to identify your company’s key differentiators and unique value proposition, or the one thing that sets your business and offerings apart from the competition. This will help you formulate messaging that speaks to your distinctive attributes.

Finally, before you can form messaging and a marketing plan, you have to determine who your target audience is. A big mistake many businesses make is trying to talk to everyone. There’s no reason to waste your money marketing to people who have no interest in your products or services. Although you may get less impressions or have to spend more initially to reach people in your target market, it’s worth it in the end because your efforts will result in more qualified leads, sales and new long-term customers. To identify your target audience, you will need to ask yourself demographic and psychographic questions like:

  • What gender are they?
  • Where do they live?
  • How old are they?
  • Are they married and do they have kids?
  • What is their education?
  • What do they want?
  • What are their pain points?
  • Where do they go?

You can learn more about who your audience is through customer surveys, reviews, competitive analyses and creating customer personas. Additionally, you can use resources like call tracking. Call tracking data allows you to know where your calls are coming from by ZIP code, day of the week and hour of the day. All of this allows you to make educated decisions about your advertising campaign and coach your call center or receptionist to make the most of the leads you receive. At SaveOn, we offer call tracking to our advertisers at no additional cost.

Once you have your research and background information finished, your next step is setting a budget.

Budget

Businesses should have a firm budget identified before drafting a marketing plan. You will need to take several things into consideration when setting a budget:

  • Your marketing plan will need to include a variety of marketing and advertising mediums.
  • Will you outsource artwork and creative for the campaign?
  • Will you need to purchase software to execute and track the campaign?
  • How long will your campaign run?

You will most likely want to leave a little room in your budget for additional costs. Looking at past marketing campaigns can help you estimate costs for your upcoming marketing plan.

After your budget is approved, you are ready to start drafting your marketing plan. The first step is identifying your goals and key performance indicators.

Goals and KPIs

A plan without an end goal is a sure way to waste your money. By setting SMART goals, you ensure your campaign is headed in a good direction, but it also is achievable in the timeframe you set. After setting your SMART — specific, measurable, accurate, realistic and timely — goals, you will need to identify KPIs. A KPI is a measurement that tells you if your campaign is meeting its goals. KPIs can include but are not limited to:

  • Revenue growth
  • Number of new customers
  • Website visitors
  • Digital ad conversions

Your next step in your marketing plan is identifying the strategies and tactics needed to reach your goals.

Strategies, Tactics and Marketing Mediums

Now that you have long-term SMART goals, how are you going to achieve them. You need to create a few strategies and tactics to carve a path out to reaching your goals. Strategies should be a big-picture plan to reach a goal, while tactics should be concrete, smaller steps to get there.

For example:

SMART goal: To increase visitors to our website by 10% by Dec. 31, 2021.

Strategy: We will use digital marketing to drive people to our website.

Tactics: We will implement geofencing, retargeting and SEO/SEM.

Your strategies can and should use a combination of marketing techniques to reach your audience.

Types of Marketing

Content Marketing

Content marketing is creating shareable material that you put online, such as blogs, videos, e-books or webinars. The purpose of these marketing tactics is to position your businesses as a thought leader, answer customer questions before they have to ask, create brand equity, attract new customers and increase sales. These can be valuable tactics for your business because they are easily accessible and sharable. They drive customer interaction and inevitably convert to sales.

Email Marketing

Email marketing allows companies to send commercialized messages to your segmented audiences. You can promote sales, offers, information and more to your customers. In the United States, more than 90% of people 15 years or older use email, and email marketing has an ROI of 4,400%, according to OptinMonster. That means, for every dollar you spend on email marketing, your company will potentially see a $44 return.

If your email database isn’t quite large enough to reach your audience, you can always use advertisers to help you. SaveOn has more than 140 million opt-in email records in our database. We can help you target your message to the audience you want to reach using more than 750 filters, including geography, age, gender, household income, levels of interest and more.

Social Media Marketing

Social media marketing is using social media platforms like LinkedIn, Facebook, Instagram, Reddit and more to promote your products and services. According to Statista, there are more than 3.6 billion people on social media today. Businesses have a great opportunity to reach their target audiences on social outlets, increase brand affinity and convert fans to sales. In fact, 70% of business-to-consumer marketers have gotten their customers through Facebook, OptinMonster found.

Businesses with a strong social media following can gain sales and customers through creating engaging content with calls-to-action. Those without a large, active following can still find success on social media through social media advertising. Social media advertising tends to be less expensive than traditional ads and gives businesses more control over the ad spend.

We offer social media advertising to our business partners. Our team of advertising experts help create messaging, set up campaigns and monitor your budget, so you get the results you want without the stress or hassle.

Digital and Mobile Marketing

Digital and mobile marketing is using the internet and online digital technologies like desktops and smart devices to reach audiences. A Nielsen study found that chief marketing officers said they found digital marketing was more effective than traditional marketing like TV or radio, and 82% of CMOs expected to increase their digital advertising budget. Additionally, 50% of consumers who search for a local business on their mobile device visit a store within a day.

SaveOn has years of experience working with companies to deliver effective digital marketing campaigns. We’re able to offer our business partners special lowered digital advertising prices, and we specialize in mobile marketing, geo-addressable fencing, websites, retargeting, SEO/SEM, event targeting and deliver marketing messages.

Direct Mail Marketing

Direct mail marketing is the process of delivering marketing materials directly to people’s homes through magazines, inserts, postcards, flyers, catalogs and more. Although email and direct mail campaign tend to generate similar response rates, a MediaPost study found that direct mail marketing generates five times more purchases than that of email marketing.

SaveOn connects millions of local savers in Chicago, Detroit, the Twin Cities and West Michigan to businesses through its monthly magazine, inserts and postcards.

Coupon Marketing

Coupon marketing has been around for decades and has not let up in popularity or effectiveness. In 2019, 91% of Americans ages 35-54 used coupons, and 77% of consumers spend $10-$50 more than planned when using a coupon. We strongly suggest incorporating coupon marketing into your marketing plan. If you need help reaching new customers, using a trusted couponing source like SaveOn is a solid choice. We send coupons from local businesses out to millions of consumers in Chicago, Detroit, the Twin Cities and West Michigan each month through direct mail and digitally.

Write Messaging

Now that you have your marketing mediums chosen, you’re ready to write your messaging. Messaging should be targeted at your audiences identified earlier in the process and optimized to each marketing platform. Remember to always stick to your unique differentiators, and don’t be afraid to venture outside the box with your ideas.

Evaluating Success

Finally, your plan must be measurable. A marketing campaign can only be called a success if there is something to indicate whether you reached your goals or not. Use your KPIs to see if you reached your goals. If you find that something isn’t working, evaluate why and change it. The people who you are marketing to are constantly changing their opinions, wants and needs based on the world and what they’re being offered. Make sure you are open to trying new marketing methods when things no longer are working. Staying up to date on marketing trends is an important piece of the planning and evaluation process. Our team at SaveOn is here for you. We specialize in shining a light on your company’s unique offerings and can help you identify and reach your target audience through our marketing solutions. To learn more about our marketing programs, visit SaveOn.com.

Categories
West Michigan

8 Rom-Com-Worthy Date Ideas

This image has an empty alt attribute; its file name is shutterstock_644250103-scaled.jpg

With Valentine’s Day just around the corner, we’ve been binging our favorite rom coms. “Never Been Kissed.” “Definitely, Maybe.” “Breakfast at Tiffany’s.” We’ve seen them all — and, let’s be honest, sobbed when the main characters finally get together. One thing we’ve always loved about rom-coms is the dates they go on. That’s why this year we decided to put together a list of rom-com-worthy date ideas that you can easily do. Because we can’t help ourselves, we also threw in ways to save on your dates.

Take a Class Together/Do an Activity Together

This image has an empty alt attribute; its file name is shutterstock_1104423686-1024x768.jpg

It’s been a long time since most of us have been able to spend a night out doing something fun. The break makes doing what used to feel mundane like safely going to the movies, bowling or taking a class feel more exciting. It’s the perfect opportunity to spark romance and have fun together.

Plan a Romantic Night In

This image has an empty alt attribute; its file name is shutterstock_1287012067-1-1024x683.jpg

As great as it can be to go out, sometimes the most romantic moments are the nights in. Lower the lights, put on slow jams and enjoy time together. Cooking together is a really cute idea for a date night in. You can cook side-by-side making dinner together, or you could have a competition to see who makes the best dinner for the other.

This image has an empty alt attribute; its file name is shutterstock_454744354-1-scaled.jpg

SaveOn groceries, desserts and drinks

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Have a Spa Day

This image has an empty alt attribute; its file name is shutterstock_420980737-1024x683.jpg

Life’s stressful. Unwinding with a couple’s massage or a spa day is the perfect way to get romance going. If you don’t want to spend the money on a spa day, you can always do one at home. It’s just as romantic, if not more, to pamper your partner with a massage, facial, manicure and/or pedicure.

$10 OFF Spa Gift Cards Or Save $20 On Spa Gift Packages at Hand & Stone Massage and Facial Spa

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Have Dinner Out or In

This image has an empty alt attribute; its file name is shutterstock_354615743-scaled.jpg

Whether you get dinner from an expensive, fancy restaurant or your favorite burger joint, dinner dates are classic in rom-coms. Many restaurants have special Valentine’s Day menus that feature sensual foods and decadent desserts. Some restaurants, like pizza places, even make heart-shaped food for the occasion.

BOGO 50% OFF at Brann’s Steakhouse & Grille

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Go on a Shopping Spree

This image has an empty alt attribute; its file name is shutterstock_573938215-scaled.jpg

Everyone knows the way to a woman’s heart is through diamonds, food or shopping. Since we already covered food, we’re on to shopping. Although expensive gifts are great, you don’t have to spend a lot to have fun shopping. We highly recommend going to a local resale store, setting a small budget for each person and picking out outfits for each other. It’s fun and you will share a lot of laughs and memories.

40% OFF Any One Regular Priced Clothing Item or Coat

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Have a Wine or Beer Tasting

This image has an empty alt attribute; its file name is shutterstock_1873340797-scaled.jpg

What’s better than enjoying your favorite brew with your favorite person? Trying new beer or wine flavors. We love the idea of going to a local bar and doing a wine or beer tasting. You can create a lot of good memories over drinks, and it’s even more fun when you get out of your comfort zone and try new flavors. Who knows, you might even find a new favorite.

10% OFF Total Food Bill at Black Rock Bar & Grill

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Play Tourist in Your Town

This image has an empty alt attribute; its file name is shutterstock_1520669222-scaled.jpg

Another classic rom-com date is the romantic getaway. Travel isn’t possible for everyone right now, but you can still have a getaway in your own backyard. Staying at a local hotel and playing tourist in your town can be a really cool way to spend Valentine’s Day.

Go to a Record Store

This image has an empty alt attribute; its file name is pexels-lopsan-2191013-scaled.jpg

Music is important to people. Someone sharing a song or album that has strong meaning in their lives is a big deal. Going to a record store together is not just a fun change-up to your normal date-night routine, it’s also a way to be vulnerable with each other and share the stories behind your favorite songs.

Creating a rom-com-worthy date night isn’t as hard as you think. All you need is a little creativity and a lot of love. You can save on Valentine’s dates, gifts and more at SaveOn.com.

Categories
Chicago Uncategorized

8 Rom-Com-Worthy Date Ideas

This image has an empty alt attribute; its file name is shutterstock_644250103-scaled.jpg

With Valentine’s Day just around the corner, we’ve been binging our favorite rom coms. “Never Been Kissed.” “Definitely, Maybe.” “Breakfast at Tiffany’s.” We’ve seen them all — and, let’s be honest, sobbed when the main characters finally get together. One thing we’ve always loved about rom-coms is the dates they go on. That’s why this year we decided to put together a list of rom-com-worthy date ideas that you can easily do. Because we can’t help ourselves, we also threw in ways to save on your dates.

Take a Class Together/Do an Activity Together

This image has an empty alt attribute; its file name is shutterstock_1104423686-1024x768.jpg

It’s been a long time since most of us have been able to spend a night out doing something fun. The break makes doing what used to feel mundane like safely going to the movies, bowling or taking a class feel more exciting. It’s the perfect opportunity to spark romance and have fun together.

2 FREE Trial Lessons at The Instrument Barn

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Plan a Romantic Night In

This image has an empty alt attribute; its file name is shutterstock_1287012067-1-1024x683.jpg

As great as it can be to go out, sometimes the most romantic moments are the nights in. Lower the lights, put on slow jams and enjoy time together. Cooking together is a really cute idea for a date night in. You can cook side-by-side making dinner together, or you could have a competition to see who makes the best dinner for the other.

This image has an empty alt attribute; its file name is shutterstock_454744354-1-scaled.jpg

SaveOn groceries, desserts and drinks

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Have a Spa Day

This image has an empty alt attribute; its file name is shutterstock_420980737-1024x683.jpg

Life’s stressful. Unwinding with a couple’s massage or a spa day is the perfect way to get romance going. If you don’t want to spend the money on a spa day, you can always do one at home. It’s just as romantic, if not more, to pamper your partner with a massage, facial, manicure and/or pedicure.

$55 60-Minute Swedish Massage at Onsen Day Spa

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Have Dinner Out or In

This image has an empty alt attribute; its file name is shutterstock_354615743-scaled.jpg

Whether you get dinner from an expensive, fancy restaurant or your favorite burger joint, dinner dates are classic in rom-coms. Many restaurants have special Valentine’s Day menus that feature sensual foods and decadent desserts. Some restaurants, like pizza places, even make heart-shaped food for the occasion.

$5 OFF Any Order of $35 or More at Amici Ristorante & Banquets

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Go on a Shopping Spree

This image has an empty alt attribute; its file name is shutterstock_573938215-scaled.jpg

Everyone knows the way to a woman’s heart is through diamonds, food or shopping. Since we already covered food, we’re on to shopping. Although expensive gifts are great, you don’t have to spend a lot to have fun shopping. We highly recommend going to a local resale store, setting a small budget for each person and picking out outfits for each other. It’s fun and you will share a lot of laughs and memories.

Have a Wine or Beer Tasting

This image has an empty alt attribute; its file name is shutterstock_1873340797-scaled.jpg

What’s better than enjoying your favorite brew with your favorite person? Trying new beer or wine flavors. We love the idea of going to a local bar and doing a wine or beer tasting. You can create a lot of good memories over drinks, and it’s even more fun when you get out of your comfort zone and try new flavors. Who knows, you might even find a new favorite.

FREE Appetizer With Purchase of $30 Or More At Jumbo Crab

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Play Tourist in Your Town

This image has an empty alt attribute; its file name is shutterstock_1520669222-scaled.jpg

Another classic rom-com date is the romantic getaway. Travel isn’t possible for everyone right now, but you can still have a getaway in your own backyard. Staying at a local hotel and playing tourist in your town can be a really cool way to spend Valentine’s Day.

Go to a Record Store

This image has an empty alt attribute; its file name is pexels-lopsan-2191013-scaled.jpg

Music is important to people. Someone sharing a song or album that has strong meaning in their lives is a big deal. Going to a record store together is not just a fun change-up to your normal date-night routine, it’s also a way to be vulnerable with each other and share the stories behind your favorite songs.

Creating a rom-com-worthy date night isn’t as hard as you think. All you need is a little creativity and a lot of love. You can save on Valentine’s dates, gifts and more at SaveOn.com.

Categories
Twin Cities

8 Rom-Com-Worthy Date Ideas

This image has an empty alt attribute; its file name is shutterstock_644250103-scaled.jpg

With Valentine’s Day just around the corner, we’ve been binging our favorite rom coms. “Never Been Kissed.” “Definitely, Maybe.” “Breakfast at Tiffany’s.” We’ve seen them all — and, let’s be honest, sobbed when the main characters finally get together. One thing we’ve always loved about rom-coms is the dates they go on. That’s why this year we decided to put together a list of rom-com-worthy date ideas that you can easily do. Because we can’t help ourselves, we also threw in ways to save on your dates.

Take a Class Together/Do an Activity Together

This image has an empty alt attribute; its file name is shutterstock_1104423686-1024x768.jpg

It’s been a long time since most of us have been able to spend a night out doing something fun. The break makes doing what used to feel mundane like safely going to the movies, bowling or taking a class feel more exciting. It’s the perfect opportunity to spark romance and have fun together.

$5 OFF Any Menu Item at Park Tavern

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Plan a Romantic Night In

This image has an empty alt attribute; its file name is shutterstock_1287012067-1-1024x683.jpg

As great as it can be to go out, sometimes the most romantic moments are the nights in. Lower the lights, put on slow jams and enjoy time together. Cooking together is a really cute idea for a date night in. You can cook side-by-side making dinner together, or you could have a competition to see who makes the best dinner for the other.

This image has an empty alt attribute; its file name is shutterstock_454744354-1-scaled.jpg

SaveOn groceries, desserts and drinks

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Have a Spa Day

This image has an empty alt attribute; its file name is shutterstock_420980737-1024x683.jpg

Life’s stressful. Unwinding with a couple’s massage or a spa day is the perfect way to get romance going. If you don’t want to spend the money on a spa day, you can always do one at home. It’s just as romantic, if not more, to pamper your partner with a massage, facial, manicure and/or pedicure.

$14.99 Manicure at Elite Nails

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Have Dinner Out or In

This image has an empty alt attribute; its file name is shutterstock_354615743-scaled.jpg

Whether you get dinner from an expensive, fancy restaurant or your favorite burger joint, dinner dates are classic in rom-coms. Many restaurants have special Valentine’s Day menus that feature sensual foods and decadent desserts. Some restaurants, like pizza places, even make heart-shaped food for the occasion.

15% OFF A La Carte Menu at Tokyo Sushi

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Go on a Shopping Spree

This image has an empty alt attribute; its file name is shutterstock_573938215-scaled.jpg

Everyone knows the way to a woman’s heart is through diamonds, food or shopping. Since we already covered food, we’re on to shopping. Although expensive gifts are great, you don’t have to spend a lot to have fun shopping. We highly recommend going to a local resale store, setting a small budget for each person and picking out outfits for each other. It’s fun and you will share a lot of laughs and memories.

25% OFF Select Merchandise Annie’s Boutique Products

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Have a Wine or Beer Tasting

This image has an empty alt attribute; its file name is shutterstock_1873340797-scaled.jpg

What’s better than enjoying your favorite brew with your favorite person? Trying new beer or wine flavors. We love the idea of going to a local bar and doing a wine or beer tasting. You can create a lot of good memories over drinks, and it’s even more fun when you get out of your comfort zone and try new flavors. Who knows, you might even find a new favorite.

$5 OFF Purchase Of $25 at Roma Restaurant

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Play Tourist in Your Town

This image has an empty alt attribute; its file name is shutterstock_1520669222-scaled.jpg

Another classic rom-com date is the romantic getaway. Travel isn’t possible for everyone right now, but you can still have a getaway in your own backyard. Staying at a local hotel and playing tourist in your town can be a really cool way to spend Valentine’s Day.

$179 Friday Family Fun Night at Holiday Inn Lakeville

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Go to a Record Store

This image has an empty alt attribute; its file name is pexels-lopsan-2191013-scaled.jpg

Music is important to people. Someone sharing a song or album that has strong meaning in their lives is a big deal. Going to a record store together is not just a fun change-up to your normal date-night routine, it’s also a way to be vulnerable with each other and share the stories behind your favorite songs.

$5 OFF Any Purchase of $25 or More at Ramble On Records

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Creating a rom-com-worthy date night isn’t as hard as you think. All you need is a little creativity and a lot of love. You can save on Valentine’s dates, gifts and more at SaveOn.com.

Categories
Detroit

8 Rom-Com-Worthy Date Ideas

With Valentine’s Day just around the corner, we’ve been binging our favorite rom coms. “Never Been Kissed.” “Definitely, Maybe.” “Breakfast at Tiffany’s.” We’ve seen them all — and, let’s be honest, sobbed when the main characters finally get together. One thing we’ve always loved about rom-coms is the dates they go on. That’s why this year we decided to put together a list of rom-com-worthy date ideas that you can easily do. Because we can’t help ourselves, we also threw in ways to save on your dates.

Take a Class Together/Do an Activity Together

It’s been a long time since most of us have been able to spend a night out doing something fun. The break makes doing what used to feel mundane like safely going to the movies, bowling or taking a class feel more exciting. It’s the perfect opportunity to spark romance and have fun together.

BOGO Games at Premier Lanes

Plan a Romantic Night In

As great as it can be to go out, sometimes the most romantic moments are the nights in. Lower the lights, put on slow jams and enjoy time together. Cooking together is a really cute idea for a date night in. You can cook side-by-side making dinner together, or you could have a competition to see who makes the best dinner for the other.

SaveOn groceries, desserts and drinks

Have a Spa Day

Life’s stressful. Unwinding with a couple’s massage or a spa day is the perfect way to get romance going. If you don’t want to spend the money on a spa day, you can always do one at home. It’s just as romantic, if not more, to pamper your partner with a massage, facial, manicure and/or pedicure.

$59.95 One-Hour Massage or Facial at Hand & Stone Massage and Facial Spa

Have Dinner Out or In

Whether you get dinner from an expensive, fancy restaurant or your favorite burger joint, dinner dates are classic in rom-coms. Many restaurants have special Valentine’s Day menus that feature sensual foods and decadent desserts. Some restaurants, like pizza places, even make heart-shaped food for the occasion.

BOGO 50% OFF Hibachi Dinner Sapporo Hibachi

Go on a Shopping Spree

Everyone knows the way to a woman’s heart is through diamonds, food or shopping. Since we already covered food, we’re on to shopping. Although expensive gifts are great, you don’t have to spend a lot to have fun shopping. We highly recommend going to a local resale store, setting a small budget for each person and picking out outfits for each other. It’s fun and you will share a lot of laughs and memories.

Have a Wine or Beer Tasting

What’s better than enjoying your favorite brew with your favorite person? Trying new beer or wine flavors. We love the idea of going to a local bar and doing a wine or beer tasting. You can create a lot of good memories over drinks, and it’s even more fun when you get out of your comfort zone and try new flavors. Who knows, you might even find a new favorite.

Play Tourist in Your Town

Another classic rom-com date is the romantic getaway. Travel isn’t possible for everyone right now, but you can still have a getaway in your own backyard. Staying at a local hotel and playing tourist in your town can be a really cool way to spend Valentine’s Day.

Go to a Record Store

Music is important to people. Someone sharing a song or album that has strong meaning in their lives is a big deal. Going to a record store together is not just a fun change-up to your normal date-night routine, it’s also a way to be vulnerable with each other and share the stories behind your favorite songs.

Check out Dearborn Music

Creating a rom-com-worthy date night isn’t as hard as you think. All you need is a little creativity and a lot of love. You can save on Valentine’s dates, gifts and more at SaveOn.com.

Categories
Chicago Detroit Twin Cities West Michigan

American Heart Association: Saving Lives Through Prevention

Connecting people with savings and great, local businesses is our top objective here at SaveOn.

However, there is another organization whose goal of saving has been its mission for nearly a century.

February is American Heart Month, and the American Heart Association has saved the lives of our friends, and families and communities by raising awareness and promoting prevention of cardiovascular disease and stroke since the organization started in 1924.

Heart disease is the No. 1 killer worldwide and stroke ranks second globally. Through the years, the American Heart Association has invested more than $4.5 billion in research into preventing the issues, and this month marks the biggest push to raise awareness. Yet, the depth of the work of the nonprofit likely remains unknown by many people.

In addition to bringing attention to the risks of heart attack and stroke, the organization also places a massive educational focus on healthy living — from dangers about high cholesterol and hypertension to the importance of physical activity.

Throughout American Heart Month, the American Heart Association’s “Heart to Heart: Why Losing One Woman Is Too Many” campaign will raise awareness about how 1 in 3 women are diagnosed with heart disease annually.

This year, the federally designated observance in February is even more important because of the impact of the coronavirus on the public’s heart health, including the potential harmful effects the disease has on the heart and vascular system.

While in lockdown, more people have engaged in unhealthy lifestyle behaviors — such as eating poorly, drinking more alcohol and limiting physical activity — that can contribute to heart disease. During the COVID-19 pandemic, many people also have delayed or avoided going to hospitals for heart attacks and strokes — netting poorer outcomes and prompting the organization to create “Don’t Die of Doubt,” a national awareness campaign that reminds people that hospitals are the safest place to go when you have symptoms.

During American Heart Month, the American Heart Association and other organizations reinforce the importance of heart health, the need for more research and efforts to ensure that millions of people live longer and healthier. In most cases, heart disease is preventable when people adopt a healthy lifestyle, which includes not smoking, maintaining a healthy weight, controlling blood sugar and cholesterol, treating high blood pressure, getting at least 150 minutes of moderate-intensity physical activity a week, and getting regular checkups.

We want you to take this month to think about your health and the measures you can take to improve your heart happiness. SaveOn is here to help you take those small but important steps forward for your health and well-being. The deals with our partner agencies can help you save when it comes to eating smarter when you’re dining out or taking advantage of new recreational activities in and around your hometown.

SaveOn’s savings can help you advance your physical health. Yet, the benefits of saving also are good for your financial health — shopping local rewards the health of your local community. Take time during American Heart Month to make the lifestyle adjustments that will help you in the long run — and invest in the health of your friends and neighbors by considering donating to the efforts of the American Heart Association at heart.org.