Categories
Coupon Tips Online Deals

Perks of Being a Saver

Life is short, and we all want to enjoy it as much as possible. We started SaveOn to help you save money so you can have more and do more with your friends and family. Even though you don’t have to be a member to take advantage of our huge savings, there are a lot of perks to being a member — or as we like to call it, a Saver. Plus, being a Saver is completely free.

Here are the perks of being a saver.

Never Miss a Deal

Savers never miss a deal because they get offers right in their mailboxes — actually, you won’t just hear about the best coups, you’ll be one of the first to hear about them. We hate getting spam just as much as you, so we never send emails unless we know you’ll love what’s in them.

Contests and Giveaways

Who doesn’t love free stuff? We do fun giveaways of gift cards, trips, gas, food, money and other cool items each month, but you have to be a Saver to enter our contests. We hope you’ll become a member so you can win.

Easier Way to Save

We know some Savers love clipping coupons — it’s therapeutic and fun for them. For everyone else, we make it easy to save coups for later, so you don’t have to clip, organize and remember to take them with you. When you sign up to be a Saver, you get the option to save coupons via your phone or computer. You can easily pull the coupons up later when you need them.

Deals Just for You

When you become a saver, you can mark your preferences of what types of coupons and savings you’re looking for. Our team uses this information to show you deals for the things and places you love and want, so you can save time and money.

Tips for Saving More

We make saving easier for you, and one of the ways we do that is by teaching you how to save like a pro. We send Savers the latest and greatest couponing advice and tips, so you can do more and save more.

How to become a Saver:

  • Head to saveon.com.
  • Click the “Sign In” button in the top-right corner of the webpage.
  • Click the “Sign Up” button in the pop-up window.
  • Fill out the form and hit submit.

Easy, right? We’re so excited to have you as part of our family, and we can’t wait to see how you Live Life for Less.

Categories
Marketing

SEO, SEM and Y-O-U

Remember that nondescript, drab and depressing, concrete-block store where you once did all your in-person shopping?

No?

Of course not, because it doesn’t exist. Just as signage and descriptors help guide visitors to the location of a brick-and-mortar storefront and provide a warm, inviting welcome inside, search engine optimization (SEO) and search engine marketing (SEM) provide the proper digital signage to help the right customers find you online.

There are many complex intricacies and nuances involved in SEO and SEM, and it’s easy to geek out and dive down the rabbit hole of high-level and extensive explanations; however, simply put, SEO produces practices and strategies to increase the quantity and quality of traffic to your website through organic search engine results — in other words, traffic that you don’t have to pay for. Similarly, SEM acts in the same way — and often in tandem with SEO tactics — by using paid strategies to make your business more visible in search engine results pages (SERPs). 

“SEM quickly capitalizes on targeted keyword searches; SEO provides the foundation to convert and retain the traffic generated by SEM strategies,” according to an article at Forbes.com. “Carefully intertwining both SEO and SEM techniques will produce a stronger digital marketing campaign with stronger performance and noticeable results.”

At SaveOn, making sure you have all the tools for business success at your disposal is a cornerstone of our mission, which is why we have introduced our custom SEO/SEM solution is designed to drive more traffic and sales to your business through four optimization categories: a web presence assessment, customer services, on-site optimization and off-site optimization. 

The web assessment is an in-depth audit of your website to identify and highlight areas for improvement. Among our custom services are keyword research, content development and copywriting, and site updates.

On-site SEO is content and structural improvements that improve your website’s ability to rank well in SERPs. This can include custom content, selective keywords, proper tagging of headlines, links, lists and images. Properly optimizing your content improves the visibility of that page to search engines for the key phrases targeted by the page content.

Off-site SEO refers to other tactics and activities that you do away from your website to improve its ranking in search. This includes content linked back to your website, links from high-value sites back to your site, social postings, business meta-data and content distribution.

Since implementing this arm to help our partners meet each their unique goals, we have already developed numerous successful case studies showing the advantages SEO/SEM optimization can have on the bottom line of any business.

  • An insurance company sought to improve its ranking on Google search results from Page 2 to Page 1. Our team implemented off-site optimization strategies, to help improve the search results placement. In fewer than three months, we were able to deliver three new Page 1 placements, elevating exposure of this insurance company with a total of five keywords on Page 1.
  • An HVAC company wanted to increase website traffic and stand out from the rest of the competition. We refreshed the content so that it was more focused toward keywords that the client wanted to target. We also created extra blogs for them every month and put out a press release. Six months later, website traffic rose from 4,000-plus to 16,000-plus, with four of the company’s main keywords on Page 1 of SERPs.
  • A dental clinic wanted to direct its patients to the website for COVID-19 updates and guidelines being implemented. We recommended that the clinic break down its different services into separate keywords and localize them for the locations being targeted. We also created blogs and refreshed the content for several webpages to get the targeted keywords to rank. After four months, 45% of the target keywords pertaining to the different services the clinic was offering were on Page 1 of SERPs.

A potential customer is simply a customer you haven’t met yet. SaveOn’s digital business strategies help make those initial introductions and connections easier. In addition to making your website more discoverable and desirable through SEO and SEM strategies, we also can give your business a boost with microsites, an email database, geo-addressable fencing, retargeting, digital contests, event targeting and more.

SaveOn is top-of-mind provider of innovative marketing solutions, and we are passionate about the growth of our business partners. Connect with us today at saveon.com to find out more about how we can help you make connections with your customers.

Categories
Marketing Online Deals

Autism Acceptance Month: Celebrating Our Differences

We’re bombarded throughout life with messages both implicit and explicit telling us what it is to be ordinary and what is required of us to fit in with the crowd. We’re told what it means to think ordinary, look ordinary, dress ordinary and act ordinary.

The problem about ordinary is that it’s just so … ordinary.

Ordinary is pedestrian. It’s mundane and routine. In a word, ordinary is boring. It’s boring because it lacks excitement, distinctiveness and the individualism that makes something special enough to stand out to be noticed and appreciated. The truth is, it’s those sometimes subtle and sometimes overt differences between us that make us unique and interesting. Ordinary will always fall short because it’s not extraordinary.

April is Autism Acceptance Month, and the Autism Society of America is commemorating the designation with its Celebrate Differences campaign. The campaign is designed to raise awareness about the signs, symptoms and realities of autism, but it is also focused on providing information and resources on how to become more accepting and inclusive of the autism community in everyday life.

Autism refers to a broad range of conditions characterized by challenges with social skills, repetitive behaviors, speech and nonverbal communication. According to a 2020 report from the Centers for Disease Control and Prevention’s Autism and Developmental Disabilities Monitoring Network, roughly 1 in 54 children have been identified with autism spectrum disorder, and it is four times more common to be diagnosed in boys than girls. 

Society’s attitudes toward those on the autism spectrum has drastically shifted in recent decades as awareness has increased about the disorder and new therapies have been created to treat the diagnosis, such as the Autism Recovery Through Synergy (ARTS) program implemented by Dr. Tami Peterson, founder and CEO of the Oxford Recovery Center in Brighton, Michigan. The ARTS program teaches autistic children the behavioral skills that will help them become more successful in their homes, school and communities.

Raised awareness has created a bridge of understanding and the ability to see beyond the dry and clinical stigma of diagnosis to the flesh-and-bone, feeling-and-thinking people behind it — and, more importantly, an understanding of how the members of the autism community are able to play a valued role in the fabric of our society.

That bridge of understanding connects awareness with acceptance. Yet while attitudes have shifted, there are still more steps to take on the journey. It’s part of the reason why more autism advocacy groups are changing April’s designation from Autism Awareness Month to Autism Acceptance Month.

“While we will always work to spread awareness, words matter as we strive for autistic individuals to live fully in all areas of life,” Christopher Banks, president and CEO of the Autism Society of America, said in a news release. “As many individuals and families affected by autism know, acceptance is often one of the biggest barriers to finding and developing a strong support system.”

At SaveOn, much of our focus is turning the ordinary into the extraordinary for our customers. However, we encourage you to take time this month to recognize the extraordinary all around us every day and help accept and celebrate and our differences by taking part in Autism Acceptance Month. To find more about how you can help, visit the websites of Autism Society of America or Autism Speaks.

Categories
Chicago Online Deals

Deals You Don’t Want to Miss – Chicago

FOMO is real. No one wants to miss out — especially when it comes to good deals. Luckily, we never let our friends miss out on savings. Here are the coupons Chicagoans have loved all month long, so you can get in on the SaveOn fun and live life for less.

Get Your Gyro On

You don’t have to go to Greece to get a great gyro — but a trip to Greece doesn’t sound half bad. Larsa’s Kitchen Express is a must in Chicago if you’re craving gyros. This month, tons of you have been using the $5 off coup at Larsa’s, and we want to make sure anyone who hasn’t yet can. And no one’s stopping you from using it every time you visit this month (hint, hint).

$5 off any purchase of $25 or more at Larsa’s

A Night You Won’t Forget (Probably)

The only thing better than a night out with your girls is a night in with vodka. You can get Skyy Vodka for $10.99 at Dundee Exxon/Subway. It also has deals on tons of other types of alcohol like Jose Cuervo, Corona, White Claw and all kinds of wine.

 $10.99 Skyy Vodka at Dundee Exxon

Fiesta Time

Sammy’s Mexican Grill is taking $20 off any order of $70 or more. This deal is perfect because you and your partner can ball out on a date or you can get a group together and split the tab. Either way, you’re getting tons of great food and an even better time.

$20 off any order of $70 or more at Sammy’s Mexican Grill

No matter where you are in life, we want you to live life for less. Our goal is to help you live your best life and do more by making your money stretch further. With SaveOn, you’ll be able to buy that extra shirt, get those new windows or take the vacation you’ve needed for years. We have deals from so many of your favorite businesses in Chicagoland. Check out our website for savings on retail and fashion, home improvement, automotive, health and beauty, groceries, and more.

Categories
Online Deals Twin Cities

Deals You Don’t Want to Miss – Twin Cities

FOMO is real. No one wants to miss out — especially when it comes to good deals. Luckily, we never let our friends miss out on savings. Here are the coupons residents of the Twin Cities have loved all month long, so you can get in on the SaveOn fun and live life for less.

Best Spring Fashion Trends

The best part about spring finally being here is that we get to update our wardrobe. We absolutely love Clothes Mentor because it has the latest fashions and name brands for less than department stores. Make sure you stop in soon so you can take advantage of the $10 off any purchase of $40 or more deal.

$10 off any purchase of $40 or more at Clothes Mentor

Lunch Out

We love getting lunch out with friends, but it’s even better when you eat for less. This month, people all over the Twin Cities have been using The Lookout Bar & Grill’s BOGO 50%-off lunch buffet. You can still grab this coup for a limited time.

50% off lunch buffet with purchase of lunch buffet at The Lookout Bar & Grill

Every Night is Pizza Night

There is never a bad time to eat pizza, especially when it’s Pizza Man. Pizza Man has an amazing deal running right now where you can get a 16-inch two-topping pizza, cheese bread and 1-liter Coke for just $23.99. This is a perfect dinner option for the fam.

$23.99 16-inch two-topping pizza, cheese bread and 1-liter Coke at Pizza Man

No matter where you are in life, we want you to live life for less. Our goal is to help you live your best life and do more by making your money stretch further. With SaveOn, you’ll be able to buy that extra shirt, get those new windows or take the vacation you’ve needed for years. We have deals from so many of your favorite businesses in the Twin Cities. Check out our website for savings on retail and fashion, home improvement, automotive, health and beauty, groceries, and more.

Categories
Online Deals West Michigan

Deals You Don’t Want to Miss – West Michigan

FOMO is real. No one wants to miss out — especially when it comes to good deals. Luckily, we never let our friends miss out on savings. Here are the coupons residents in West Michigan have loved all month long, so you can get in on the SaveOn fun and live life for less.

Subs, Subs and More Subs

Who doesn’t love a good sub? Tons of people of in West Michigan have been going to Boardwalk Subs to take advantage of the BOGO 50% combo deal. Honestly though, who doesn’t love getting more food for less?

Buy 1 sub get 1 50% off at Boardwalk Subs

Free Oil Change

Your favorite deal is back — BOGO oil changes at Auto-Lab Complete Car Care Centers. People go wild for this deal every time Auto-Lab runs it, and we’re so excited to offer it again. Make sure you schedule your oil changes before this offer expires.

BOGO free oil changes at Auto-Lab Complete Car Care Centers

Home Improvements You Can Afford

We are all guilty of not doing necessary home improvements because we don’t want to spend the money. But you don’t have to do that anymore. Champion Windows is running a buy-two, get-two deal on windows. Your heat and air bills will thank you.

Buy 2 windows, get 2 free* at Champion Windows

No matter where you are in life, we want you to live life for less. Our goal is to help you live your best life and do more by making your money stretch further. With SaveOn, you’ll be able to buy that extra shirt, get those new windows or take the vacation you’ve needed for years. We have deals from so many of your favorite businesses in West Michigan. Check out our website for savings on retail and fashion, home improvement, automotive, health and beauty, groceries, and more.

Categories
Detroit Online Deals

Deals You Don’t Want to Miss – Detroit

FOMO is real. No one wants to miss out — especially when it comes to good deals. Luckily, we never let our friends miss out on savings. Here are the coupons Detroiters have loved all month long, so you can get in on the SaveOn fun and live life for less.

Get Ready for Summer Road Trips

Spring is here, and we’re all getting our vehicles ready for warmer weather and road trips. This month, Auto-Lab Complete Car Care Centers are taking up to $80 off purchases. Take advantage of this great offer and make the updates to your vehicle you’ve been putting off.

Up to $80 OFF at Auto-Lab Complete Car Care Centers

Kids Eat Free

Can Pizza House honestly get any better? We didn’t think so, but then they started offering free kids meals. Savers all over Ann Arbor are LOVING the two free kids meals with a purchase of $25. This deal is too good to pass up for families with little ones.

2 free kids meals with $25 purchase at Pizza House Ann Arbor

Make Breakfast Out a New Tradition

We love the idea of having a weekly breakfast out with friends. You can easily make this fit your budget with the breakfast special at Leo’s Coney Island. Get two eggs, a choice of meat, hash browns and toast for just $4.99. You can’t make breakfast at home this cheap.

$4.99 breakfast special at Leo’s Coney Island

No matter where you are in life, we want you to live life for less. Our goal is to help you live your best life and do more by making your money stretch further. With SaveOn, you’ll be able to buy that extra shirt, get those new windows or take the vacation you’ve needed for years. We have deals from so many of your favorite businesses in southeast Michigan. Check out our website for savings on retail and fashion, home improvement, automotive, health and beauty, groceries, and more.

Categories
Marketing

Geofencing Targets Potential Customers in Specific Areas

In his early 20th century work “Mending Wall,” American poet Robert Frost wrote that “good fences make good neighbors.” Due to the technological advancements of the 21st century, that phase can be revised to denote that “good geofences make great customers.”

Deploying the wrong marketing strategy for the desired result can have all the grace and subtlety of a Sherman tank. Sometimes the big and noisy scattershot guns need to remain holstered in favor of the surgical and exacting preciseness of the simple scalpel. Geofencing is a digital marketing tool of such delicate and effective accuracy in aim and intention.

Geofencing is a location-based technology that allows a business to define a geographic boundary and then create a virtual barrier around the location that communicates with mobile devices entering the area. That communication can be anything from a text message to an email alert to an app notification.

According to Business 2 Community, mobile ads with geofencing have double the click-through rate, and 53% of shoppers visited a retailer after receiving a location-based message. With geofencing being compatible with 92% of smartphones and the average user spending five hours a day on a mobile device, the odds of finding success with this marketing technique fall greatly in the favor of the brand sending the message.

Used wisely, geofencing can communicate with potential customers who may already be interested in the service or product you offer. Content can be tailored to specifically to customers in the geofence who are already more inclined to be open to receiving information associated with your brand. For example, a vehicle dealership might geofence an automotive show to highlight the dealership’s ongoing offers, promotions or events. This targets an audience base that is likely already interested in your product.

However, the effect of geofencing can take an even more hyperlocal approach by setting up a perimeter around a competitor. Such a tactic provides customers the ability to immediately comparison shop or, at the very least, raises awareness of an alternative local option, according to GeoMarketing.

Finally, geofencing helps to personalize the customer experience by finding desired group of prospects for your business, delivering ads to them and providing businesses with the ability to track the success of converting prospects into customers.

Geofencing can be extremely helpful for businesses looking to generate new leads, promote exclusive offers, distribute information about upcoming sales or events and so much more. Geofencing enables your business to reach an audience of potential customers based on where they are and have been. Whatever your message might be, geofencing allows you to reach an audience of real-world people who are already in the proximity of your brand and who could eventually become loyal, valued customers with the right information while they are there.

SaveOn takes great pride in providing a well-stocked arsenal of marketing options that fit whatever need you have and reach whatever audience you want. For more information on how we can help your business target the right customers, visit saveon.com.

Categories
Marketing

Setting Your Company Apart with Direct Mail Postcards

The room is packed shoulder to shoulder. It’s hot. It’s sweaty. It’s hard to take a breath.

This is your battleground.

Everyone is vying equally to gain singular attention of your target audience. The noise of competitors makes it even more difficult for your voice to rise above the growing and steamy static and discord. You could resort to a gimmick to be noticed, but that would only detract from the message you want received.

Why try to stand out in the crowd when you can separate yourself from the crowd completely? You can stand on your own as the sole voice without anything or anyone else distracting from the information you are relaying.

That’s what direct mail postcards provide — an uninterrupted link between you and your future customers. No distraction. No competitor. No problem.

In a world where the wielding of technology is often heralded as the ultimate marketing weapon, the humble postcard seems like it should be the antiquated antithesis of good marketing strategy; however, what the troubadours of all things tech tend to overlook is sometimes the simple, the tangible and the simply tangible resonate most deeply with respondents. 

The mailbox is like a year-round Christmas tree. You never know what sort of unexpected presents are going to show up each day. According to a Gallup poll, more than 4 in 10 U.S. residents enjoy checking the mailbox, which makes it an ideal avenue to get direct access to your target audience.

Direct mail marketing is the process of delivering marketing materials directly to people’s homes through magazines, inserts, postcards, flyers, catalogs and more. Using direct mail postcards has numerous advantages.

  • In a study by Marketing Charts, more than 30% of baby boomers made a purchase from direct mail marketing methods, which outperformed recommendations from friends and family, online consumer reviews, email ads, TV ads, print and radio.
  • Direct mail postcards have a personal feel and high readership. BusinessKnowHow.com noted that postcards are much more likely to be read than direct mail letters — 94% to 14%. In addition, a postcard lets a business communicate directly and immediately with customers.
  • Direct mail is not cost-prohibitive. At a fraction of the cost of traditional postcards, direct mail postcards are one of the most cost-effective and affordable forms of targeted marketing available.
  • Postcards can be used as a complementary piece to a larger marketing initiative, and they provide an immediate-impact response with the customer. There are no envelopes to open with a direct mail postcard. You message is front and center when customers are flipping through that day’s mail. And the unencumbered colors and graphics on the quality-stock card are going to give a person pause to take a closer look.

Each month, SaveOn reaches millions of people in Chicago, Detroit, Twin Cities and West Michigan in their mailboxes via our monthly magazine, postcards, inserts and more. We make reaching your future customers easier by offering supreme deals on direct mail postcards that include design, printing and mailing. Reach out and capture the attention of your target audience with postcards, flyers or 4-page circulars at 75% savings. Leave the crowd behind and standalone proudly. Visit SaveOn.com for more details.

Categories
Marketing

Creating a Marketing Plan that Yields Big Results

You have a great company, and you have a solid product or service. You are even doing some advertising and marketing to attract new customers, so why aren’t sales where you expected? To get the results you want out of your marketing efforts, you need to have a well-rounded, fully thought-out marketing plan from inception to execution. Our team has put together a guide to creating a marketing plan that is sure to result in the hard ROI your company is looking for.

Brand Positioning

Every good marketing plan starts with research and background. The first thing you should do is perform a SWOT and competitive analysis. The SWOT helps your company identify its strengths, weaknesses, opportunities and threats. The competitive analysis will show how your business and products compare to your direct competitors. It’s important to know what your competition is doing, as well as how they’re positioning their companies and products because you need to differentiate your business from theirs.

Using the information from your SWOT and competitive analysis, you will be able to identify your company’s key differentiators and unique value proposition, or the one thing that sets your business and offerings apart from the competition. This will help you formulate messaging that speaks to your distinctive attributes.

Finally, before you can form messaging and a marketing plan, you have to determine who your target audience is. A big mistake many businesses make is trying to talk to everyone. There’s no reason to waste your money marketing to people who have no interest in your products or services. Although you may get less impressions or have to spend more initially to reach people in your target market, it’s worth it in the end because your efforts will result in more qualified leads, sales and new long-term customers. To identify your target audience, you will need to ask yourself demographic and psychographic questions like:

  • What gender are they?
  • Where do they live?
  • How old are they?
  • Are they married and do they have kids?
  • What is their education?
  • What do they want?
  • What are their pain points?
  • Where do they go?

You can learn more about who your audience is through customer surveys, reviews, competitive analyses and creating customer personas. Additionally, you can use resources like call tracking. Call tracking data allows you to know where your calls are coming from by ZIP code, day of the week and hour of the day. All of this allows you to make educated decisions about your advertising campaign and coach your call center or receptionist to make the most of the leads you receive. At SaveOn, we offer call tracking to our advertisers at no additional cost.

Once you have your research and background information finished, your next step is setting a budget.

Budget

Businesses should have a firm budget identified before drafting a marketing plan. You will need to take several things into consideration when setting a budget:

  • Your marketing plan will need to include a variety of marketing and advertising mediums.
  • Will you outsource artwork and creative for the campaign?
  • Will you need to purchase software to execute and track the campaign?
  • How long will your campaign run?

You will most likely want to leave a little room in your budget for additional costs. Looking at past marketing campaigns can help you estimate costs for your upcoming marketing plan.

After your budget is approved, you are ready to start drafting your marketing plan. The first step is identifying your goals and key performance indicators.

Goals and KPIs

A plan without an end goal is a sure way to waste your money. By setting SMART goals, you ensure your campaign is headed in a good direction, but it also is achievable in the timeframe you set. After setting your SMART — specific, measurable, accurate, realistic and timely — goals, you will need to identify KPIs. A KPI is a measurement that tells you if your campaign is meeting its goals. KPIs can include but are not limited to:

  • Revenue growth
  • Number of new customers
  • Website visitors
  • Digital ad conversions

Your next step in your marketing plan is identifying the strategies and tactics needed to reach your goals.

Strategies, Tactics and Marketing Mediums

Now that you have long-term SMART goals, how are you going to achieve them. You need to create a few strategies and tactics to carve a path out to reaching your goals. Strategies should be a big-picture plan to reach a goal, while tactics should be concrete, smaller steps to get there.

For example:

SMART goal: To increase visitors to our website by 10% by Dec. 31, 2021.

Strategy: We will use digital marketing to drive people to our website.

Tactics: We will implement geofencing, retargeting and SEO/SEM.

Your strategies can and should use a combination of marketing techniques to reach your audience.

Types of Marketing

Content Marketing

Content marketing is creating shareable material that you put online, such as blogs, videos, e-books or webinars. The purpose of these marketing tactics is to position your businesses as a thought leader, answer customer questions before they have to ask, create brand equity, attract new customers and increase sales. These can be valuable tactics for your business because they are easily accessible and sharable. They drive customer interaction and inevitably convert to sales.

Email Marketing

Email marketing allows companies to send commercialized messages to your segmented audiences. You can promote sales, offers, information and more to your customers. In the United States, more than 90% of people 15 years or older use email, and email marketing has an ROI of 4,400%, according to OptinMonster. That means, for every dollar you spend on email marketing, your company will potentially see a $44 return.

If your email database isn’t quite large enough to reach your audience, you can always use advertisers to help you. SaveOn has more than 140 million opt-in email records in our database. We can help you target your message to the audience you want to reach using more than 750 filters, including geography, age, gender, household income, levels of interest and more.

Social Media Marketing

Social media marketing is using social media platforms like LinkedIn, Facebook, Instagram, Reddit and more to promote your products and services. According to Statista, there are more than 3.6 billion people on social media today. Businesses have a great opportunity to reach their target audiences on social outlets, increase brand affinity and convert fans to sales. In fact, 70% of business-to-consumer marketers have gotten their customers through Facebook, OptinMonster found.

Businesses with a strong social media following can gain sales and customers through creating engaging content with calls-to-action. Those without a large, active following can still find success on social media through social media advertising. Social media advertising tends to be less expensive than traditional ads and gives businesses more control over the ad spend.

We offer social media advertising to our business partners. Our team of advertising experts help create messaging, set up campaigns and monitor your budget, so you get the results you want without the stress or hassle.

Digital and Mobile Marketing

Digital and mobile marketing is using the internet and online digital technologies like desktops and smart devices to reach audiences. A Nielsen study found that chief marketing officers said they found digital marketing was more effective than traditional marketing like TV or radio, and 82% of CMOs expected to increase their digital advertising budget. Additionally, 50% of consumers who search for a local business on their mobile device visit a store within a day.

SaveOn has years of experience working with companies to deliver effective digital marketing campaigns. We’re able to offer our business partners special lowered digital advertising prices, and we specialize in mobile marketing, geo-addressable fencing, websites, retargeting, SEO/SEM, event targeting and deliver marketing messages.

Direct Mail Marketing

Direct mail marketing is the process of delivering marketing materials directly to people’s homes through magazines, inserts, postcards, flyers, catalogs and more. Although email and direct mail campaign tend to generate similar response rates, a MediaPost study found that direct mail marketing generates five times more purchases than that of email marketing.

SaveOn connects millions of local savers in Chicago, Detroit, the Twin Cities and West Michigan to businesses through its monthly magazine, inserts and postcards.

Coupon Marketing

Coupon marketing has been around for decades and has not let up in popularity or effectiveness. In 2019, 91% of Americans ages 35-54 used coupons, and 77% of consumers spend $10-$50 more than planned when using a coupon. We strongly suggest incorporating coupon marketing into your marketing plan. If you need help reaching new customers, using a trusted couponing source like SaveOn is a solid choice. We send coupons from local businesses out to millions of consumers in Chicago, Detroit, the Twin Cities and West Michigan each month through direct mail and digitally.

Write Messaging

Now that you have your marketing mediums chosen, you’re ready to write your messaging. Messaging should be targeted at your audiences identified earlier in the process and optimized to each marketing platform. Remember to always stick to your unique differentiators, and don’t be afraid to venture outside the box with your ideas.

Evaluating Success

Finally, your plan must be measurable. A marketing campaign can only be called a success if there is something to indicate whether you reached your goals or not. Use your KPIs to see if you reached your goals. If you find that something isn’t working, evaluate why and change it. The people who you are marketing to are constantly changing their opinions, wants and needs based on the world and what they’re being offered. Make sure you are open to trying new marketing methods when things no longer are working. Staying up to date on marketing trends is an important piece of the planning and evaluation process. Our team at SaveOn is here for you. We specialize in shining a light on your company’s unique offerings and can help you identify and reach your target audience through our marketing solutions. To learn more about our marketing programs, visit SaveOn.com.