The room is packed shoulder to shoulder. It’s hot. It’s sweaty. It’s hard to take a breath.
This is your battleground.
Everyone is vying equally to gain singular attention of your target audience. The noise of competitors makes it even more difficult for your voice to rise above the growing and steamy static and discord. You could resort to a gimmick to be noticed, but that would only detract from the message you want received.
Why try to stand out in the crowd when you can separate yourself from the crowd completely? You can stand on your own as the sole voice without anything or anyone else distracting from the information you are relaying.
That’s what direct mail postcards provide — an uninterrupted link between you and your future customers. No distraction. No competitor. No problem.
In a world where the wielding of technology is often heralded as the ultimate marketing weapon, the humble postcard seems like it should be the antiquated antithesis of good marketing strategy; however, what the troubadours of all things tech tend to overlook is sometimes the simple, the tangible and the simply tangible resonate most deeply with respondents.
The mailbox is like a year-round Christmas tree. You never know what sort of unexpected presents are going to show up each day. According to a Gallup poll, more than 4 in 10 U.S. residents enjoy checking the mailbox, which makes it an ideal avenue to get direct access to your target audience.
Direct mail marketing is the process of delivering marketing materials directly to people’s homes through magazines, inserts, postcards, flyers, catalogs and more. Using direct mail postcards has numerous advantages.
- In a study by Marketing Charts, more than 30% of baby boomers made a purchase from direct mail marketing methods, which outperformed recommendations from friends and family, online consumer reviews, email ads, TV ads, print and radio.
- Direct mail postcards have a personal feel and high readership. BusinessKnowHow.com noted that postcards are much more likely to be read than direct mail letters — 94% to 14%. In addition, a postcard lets a business communicate directly and immediately with customers.
- Direct mail is not cost-prohibitive. At a fraction of the cost of traditional postcards, direct mail postcards are one of the most cost-effective and affordable forms of targeted marketing available.
- Postcards can be used as a complementary piece to a larger marketing initiative, and they provide an immediate-impact response with the customer. There are no envelopes to open with a direct mail postcard. You message is front and center when customers are flipping through that day’s mail. And the unencumbered colors and graphics on the quality-stock card are going to give a person pause to take a closer look.
Each month, SaveOn reaches millions of people in Chicago, Detroit, Twin Cities and West Michigan in their mailboxes via our monthly magazine, postcards, inserts and more. We make reaching your future customers easier by offering supreme deals on direct mail postcards that include design, printing and mailing. Reach out and capture the attention of your target audience with postcards, flyers or 4-page circulars at 75% savings. Leave the crowd behind and standalone proudly. Visit SaveOn.com for more details.
