digital advertising – user's Blog!

Remember that nondescript, drab and depressing, concrete-block store where you once did all your in-person shopping?

No?

Of course not, because it doesn’t exist. Just as signage and descriptors help guide visitors to the location of a brick-and-mortar storefront and provide a warm, inviting welcome inside, search engine optimization (SEO) and search engine marketing (SEM) provide the proper digital signage to help the right customers find you online.

There are many complex intricacies and nuances involved in SEO and SEM, and it’s easy to geek out and dive down the rabbit hole of high-level and extensive explanations; however, simply put, SEO produces practices and strategies to increase the quantity and quality of traffic to your website through organic search engine results — in other words, traffic that you don’t have to pay for. Similarly, SEM acts in the same way — and often in tandem with SEO tactics — by using paid strategies to make your business more visible in search engine results pages (SERPs).

“SEM quickly capitalizes on targeted keyword searches; SEO provides the foundation to convert and retain the traffic generated by SEM strategies,” according to an article at Forbes.com. “Carefully intertwining both SEO and SEM techniques will produce a stronger digital marketing campaign with stronger performance and noticeable results.”

At SaveOn, making sure you have all the tools for business success at your disposal is a cornerstone of our mission, which is why we have introduced our custom SEO/SEM solution is designed to drive more traffic and sales to your business through four optimization categories: a web presence assessment, customer services, on-site optimization and off-site optimization.

The web assessment is an in-depth audit of your website to identify and highlight areas for improvement. Among our custom services are keyword research, content development and copywriting, and site updates.

On-site SEO is content and structural improvements that improve your website’s ability to rank well in SERPs. This can include custom content, selective keywords, proper tagging of headlines, links, lists and images. Properly optimizing your content improves the visibility of that page to search engines for the key phrases targeted by the page content.

Off-site SEO refers to other tactics and activities that you do away from your website to improve its ranking in search. This includes content linked back to your website, links from high-value sites back to your site, social postings, business meta-data and content distribution.

Since implementing this arm to help our partners meet each their unique goals, we have already developed numerous successful case studies showing the advantages SEO/SEM optimization can have on the bottom line of any business.

An insurance company sought to improve its ranking on Google search results from Page 2 to Page 1. Our team implemented off-site optimization strategies, to help improve the search results placement. In fewer than three months, we were able to deliver three new Page 1 placements, elevating exposure of this insurance company with a total of five keywords on Page 1.

An HVAC company wanted to increase website traffic and stand out from the rest of the competition. We refreshed the content so that it was more focused toward keywords that the client wanted to target. We also created extra blogs for them every month and put out a press release. Six months later, website traffic rose from 4,000-plus to 16,000-plus, with four of the company’s main keywords on Page 1 of SERPs.

A dental clinic wanted to direct its patients to the website for COVID-19 updates and guidelines being implemented. We recommended that the clinic break down its different services into separate keywords and localize them for the locations being targeted. We also created blogs and refreshed the content for several webpages to get the targeted keywords to rank. After four months, 45% of the target keywords pertaining to the different services the clinic was offering were on Page 1 of SERPs.

A potential customer is simply a customer you haven’t met yet. SaveOn’s digital business strategies help make those initial introductions and connections easier. In addition to making your website more discoverable and desirable through SEO and SEM strategies, we also can give your business a boost with microsites, an email database, geo-addressable fencing, retargeting, digital contests, event targeting and more.

SaveOn is top-of-mind provider of innovative marketing solutions, and we are passionate about the growth of our business partners. Connect with us today at saveon.com to find out more about how we can help you make connections with your customers.

In his early 20^th century work “Mending Wall,” American poet Robert Frost wrote that “good fences make good neighbors.” Due to the technological advancements of the 21^st century, that phase can be revised to denote that “good geofences make great customers.”

Deploying the wrong marketing strategy for the desired result can have all the grace and subtlety of a Sherman tank. Sometimes the big and noisy scattershot guns need to remain holstered in favor of the surgical and exacting preciseness of the simple scalpel. Geofencing is a digital marketing tool of such delicate and effective accuracy in aim and intention.

Geofencing is a location-based technology that allows a business to define a geographic boundary and then create a virtual barrier around the location that communicates with mobile devices entering the area. That communication can be anything from a text message to an email alert to an app notification.

According to Business 2 Community, mobile ads with geofencing have double the click-through rate, and 53% of shoppers visited a retailer after receiving a location-based message. With geofencing being compatible with 92% of smartphones and the average user spending five hours a day on a mobile device, the odds of finding success with this marketing technique fall greatly in the favor of the brand sending the message.

Used wisely, geofencing can communicate with potential customers who may already be interested in the service or product you offer. Content can be tailored to specifically to customers in the geofence who are already more inclined to be open to receiving information associated with your brand. For example, a vehicle dealership might geofence an automotive show to highlight the dealership’s ongoing offers, promotions or events. This targets an audience base that is likely already interested in your product.

However, the effect of geofencing can take an even more hyperlocal approach by setting up a perimeter around a competitor. Such a tactic provides customers the ability to immediately comparison shop or, at the very least, raises awareness of an alternative local option, according to GeoMarketing.

Finally, geofencing helps to personalize the customer experience by finding desired group of prospects for your business, delivering ads to them and providing businesses with the ability to track the success of converting prospects into customers.

Geofencing can be extremely helpful for businesses looking to generate new leads, promote exclusive offers, distribute information about upcoming sales or events and so much more. Geofencing enables your business to reach an audience of potential customers based on where they are and have been. Whatever your message might be, geofencing allows you to reach an audience of real-world people who are already in the proximity of your brand and who could eventually become loyal, valued customers with the right information while they are there.

SaveOn takes great pride in providing a well-stocked arsenal of marketing options that fit whatever need you have and reach whatever audience you want. For more information on how we can help your business target the right customers, visit saveon.com.