Categories
Coupon Tips Marketing

Savoring the Save: 2021 Couponing Statistics

In the unofficial history of coupons, Coca-Cola is often cited as giving birth to the couponing movement when the company offered slips redeemable for a free glass of the magic elixir at any soda foundation way back in 1887.

From that trailblazing idea more than 130 years ago, the concept of offering consumers a bit of a tease to get them in the door or to try a new product has become an unwritten code of conduct for businesses of all stripes and sizes. Over the decades, couponing has gone from a sweeping trend for many to almost a lifestyle for some, with websites, books and even television shows dedicated to the art of mastering a savvy deal.

And the forward momentum isn’t slowing down anytime soon.

Let’s face it: Everyone loves a deal. It’s part of human nature. There’s a certain psychology that comes into play when you think you’re getting over on someone by striking a great bargain or finding a special value. It makes us feel good about ourselves, and it makes us feel productive and efficient. On the flip side of the cash register, it builds brand loyalty and invites potential buyers to explore new experiences.

The market and consumer data giant Statista released a 2021 report on U.S. coupon market trends that showed coupons are more than a mere gimmick — and although more and more people are putting the scissors back in the junk drawer in favor of digital deals, coupons are still shaping how consumers shop and influencing the shopping decisions they make. Some of the most striking statistics include:

  • U.S. coupon use dominates: 88% of survey respondents in the United States stated they had used coupons for shopping in 2020. That is slightly down from levels in the 90% range the prior two years, but the showing is nonetheless extremely impressive and hard to ignore.
  • A taste for something new: Ah, to be young and adventurous again. The younger the customer, the more likely they seem to be to let a deal inspire them to try something new. Among respondents, 89% of millennial shoppers in the United States would try a new brand if they were offered a coupon or discount. That makes millennials the most likely generation to do so, ahead of Generation X respondents with 86%.
  • The bargain of bare necessities: The U.S. shopper survey indicated household items (46%), restaurants and food delivery (41%), and grocery delivery (40%) were the most-searched-for coupon categories. That shouldn’t be a surprise since the survey was conducted in the middle of a global pandemic. Yet, it’s no stretch to think those areas would generate the most attention regardless of the coronavirus.
  • Tip your postal carrier: The mailbox still matters. Roughly 40% of survey respondents stated they looked in the mail for discounts or offers for shopping in physical stores, proving that going old school still has some swagger.

Coupons still matter. With more shopping options and more ways to reach those future customers coming to light every day, perhaps they matter more than ever. They build an unspoken bond between a business and consumer: If you’re willing to give my shop, product or service a chance, I’ll give you a bit of an incentive. The idea may be more than 130 years old, but the formula for success still works.

And by the way, that little Coca-Cola upstart is still in business.

SaveOn has been helping businesses connect with consumers since 1984. Contact us today to explore how we can help your business reach its fullest potential.

Categories
Coupon Tips

How to Save the SaveOn Way

Saving is the greatest feeling in the world. OK, so maybe it’s not the greatest feeling in the world, but it’s definitely up near the top. One of our favorite things is seeing how saving money impacts people’s lives — you can do more with the people you love and focus on the things that matter most. Our motto is to Live Life for Less, and our team is going to give you the secrets to saving through SaveOn so you can live life the way you want.

Sign up to be a Saver.

A Saver is just our fun name for the thousands of members we have across the Midwest. Savers always know about the best deals first, have exclusive access to contests and giveaways, and can easily save their coupons online so they always have them when they need one. Oh yeah, and it’s completely free.

When you become a Saver, you join a community of people who love to live their lives to the fullest and get the most bang for their bucks. They’re everyone from young people who are balling on a budget and moms with three kids to men who want a souped-up man cave and couples making the most of retirement.

SIGN UP TO BE A SAVER

Set your preferences.

When you become a Saver, you have the option to tell us what kind of coupons you want. Filling this out tells us what types of coupons to send you, what coupons and companies to consider adding to the SaveOn mix, and more.

Set up your couponing plan and explore SaveOn.com.

If you’ve read our past blogs, you know there’s an art to couponing. It’s easy to lose track of time looking for coupons, cutting them out and sorting them for your upcoming shopping trips. When you’re a Saver, you can search coupons by category or by business to quickly and easily find what you’re looking for. We’ve even taken your experience a step further and set it up so you can save coupons to your online profile. You can save the SaveOn.com shortcut to your home screen so you can quickly access deals on the go.

LEARN TO COUPON LIKE A PRO.

Enter contests and giveaways.

One of the exclusive benefits of being a Saver is that you have access to enter our monthly contests. We give away amazing prizes from gift cards and grills to weekend getaways and new cars. You can enter as many contests as you want and are eligible to win any and all of them.

CHECK OUT THIS MONTH’S CONTESTS

Check your email.

We promise to never spam you with useless emails. Our team sends hot deals, couponing advice, new contests and more to you weekly so you never miss out on a chance to save money and do more.

No matter where you are or what you’re doing, we’re here to bring you great deals and help you save money. If you aren’t a Saver yet, what’s holding you back? Sign up today to get access to the many perks of being a Saver. We can’t wait to see how you Live Life for Less.

HERE’S WHAT IT MEANS TO LIVE LIFE FOR LESS

Categories
Coupon Tips Online Deals

5 Ways to Stretch Your Summer Fun Budget Further

Summer is finally here, and since we spent the last year in quarantine, it’s time to make up for lost time. We all have a million and one things that we want to do this summer. The only issue — other than the fact that summer is never long enough — is how quickly costs add up when you’re out doing things. It’s such a bummer to have to choose between missing out or seeing your bank account drain.

Luckily for all our Savers, we have tips to help you have the perfect summer without spending your life’s savings. Here are five ways to stretch your summer fun budget further, so you can Live Life for Less.

Check out our blog on what it means to Live Life for Less

Coupon, Coupon, Coupon

You know we had to start with this one. The term couponing seems so boring and difficult, but it doesn’t have to be. Using a site like ours (saveon.com), you can quickly search for coupons to your favorite places by company name or category. We have thousands of dollars in savings for your favorite restaurants, bars, clothing and retail stores, entertainment venues, and more. The best part is our coupons are local, so you can support the businesses that make your town special, while doing the things you love.

Learn to coupon like a pro the easy way

Attend Community Events

One of our favorite ways to have fun for free is to go to community events. Pretty much every city holds free events that are a blast to go to. Whether it’s a block party, concert, workshop or art show, we strongly suggest getting a group of friends together and checking it out. You’re not spending anything to be there, you get to meet new people and, if you keep an open mind and go with friends, we guarantee you’ll love going.

Track Deal Days

We’ve all showed up to a restaurant or movie theater and realized if we came the day before we could’ve gotten the same meal or seen the same movie for so much cheaper. The key to saving a bunch of money is checking for “deal days” and planning around them.

Change Up Your Budget

No, we don’t mean expand your budget or stop paying your student loans. Even though you might not be able to get special rates on tickets to Cedar Point, you can get deals on things like groceries and automotive repairs. Using coupons, specials or rewards to save money on essentials can free up money to let you do more of the things you love with the people you love.

Sell Old Stuff

Somewhere in your house you have a pile of old junk that you never use. It might be clothes, it might be video games or it might be kitchen appliances you’ve hardly used, but we know you have them. Why let them continue to clutter your house when you could easily sell them and spend the money on summer fun? You could go the traditional route and have a garage sale, or you could take a more modern approach and sell online. A lot of people have good luck with Facebook Marketplace, eBay and Poshmark.

We hope you’re as excited as we are to get back out this summer and safely create new memories with friends and family. If you’re serious about stretching your summer fun budget further this year, consider becoming a SaveOn member, or as we call them: Savers. It’s completely free and there are tons of perks.

Find out the perks of being a Saver

To stay up to date on our daily deals, contests, ways to save and more; follow us on Insta and Facebook; or check out SaveOn.com. Here’s to making this summer the best one yet!

Categories
Coupon Tips Online Deals

Perks of Being a Saver

Life is short, and we all want to enjoy it as much as possible. We started SaveOn to help you save money so you can have more and do more with your friends and family. Even though you don’t have to be a member to take advantage of our huge savings, there are a lot of perks to being a member — or as we like to call it, a Saver. Plus, being a Saver is completely free.

Here are the perks of being a saver.

Never Miss a Deal

Savers never miss a deal because they get offers right in their mailboxes — actually, you won’t just hear about the best coups, you’ll be one of the first to hear about them. We hate getting spam just as much as you, so we never send emails unless we know you’ll love what’s in them.

Contests and Giveaways

Who doesn’t love free stuff? We do fun giveaways of gift cards, trips, gas, food, money and other cool items each month, but you have to be a Saver to enter our contests. We hope you’ll become a member so you can win.

Easier Way to Save

We know some Savers love clipping coupons — it’s therapeutic and fun for them. For everyone else, we make it easy to save coups for later, so you don’t have to clip, organize and remember to take them with you. When you sign up to be a Saver, you get the option to save coupons via your phone or computer. You can easily pull the coupons up later when you need them.

Deals Just for You

When you become a saver, you can mark your preferences of what types of coupons and savings you’re looking for. Our team uses this information to show you deals for the things and places you love and want, so you can save time and money.

Tips for Saving More

We make saving easier for you, and one of the ways we do that is by teaching you how to save like a pro. We send Savers the latest and greatest couponing advice and tips, so you can do more and save more.

How to become a Saver:

  • Head to saveon.com.
  • Click the “Sign In” button in the top-right corner of the webpage.
  • Click the “Sign Up” button in the pop-up window.
  • Fill out the form and hit submit.

Easy, right? We’re so excited to have you as part of our family, and we can’t wait to see how you Live Life for Less.

Categories
Chicago Online Deals

Deals You Don’t Want to Miss – Chicago

FOMO is real. No one wants to miss out — especially when it comes to good deals. Luckily, we never let our friends miss out on savings. Here are the coupons Chicagoans have loved all month long, so you can get in on the SaveOn fun and live life for less.

Get Your Gyro On

You don’t have to go to Greece to get a great gyro — but a trip to Greece doesn’t sound half bad. Larsa’s Kitchen Express is a must in Chicago if you’re craving gyros. This month, tons of you have been using the $5 off coup at Larsa’s, and we want to make sure anyone who hasn’t yet can. And no one’s stopping you from using it every time you visit this month (hint, hint).

$5 off any purchase of $25 or more at Larsa’s

A Night You Won’t Forget (Probably)

The only thing better than a night out with your girls is a night in with vodka. You can get Skyy Vodka for $10.99 at Dundee Exxon/Subway. It also has deals on tons of other types of alcohol like Jose Cuervo, Corona, White Claw and all kinds of wine.

 $10.99 Skyy Vodka at Dundee Exxon

Fiesta Time

Sammy’s Mexican Grill is taking $20 off any order of $70 or more. This deal is perfect because you and your partner can ball out on a date or you can get a group together and split the tab. Either way, you’re getting tons of great food and an even better time.

$20 off any order of $70 or more at Sammy’s Mexican Grill

No matter where you are in life, we want you to live life for less. Our goal is to help you live your best life and do more by making your money stretch further. With SaveOn, you’ll be able to buy that extra shirt, get those new windows or take the vacation you’ve needed for years. We have deals from so many of your favorite businesses in Chicagoland. Check out our website for savings on retail and fashion, home improvement, automotive, health and beauty, groceries, and more.

Categories
Online Deals Twin Cities

Deals You Don’t Want to Miss – Twin Cities

FOMO is real. No one wants to miss out — especially when it comes to good deals. Luckily, we never let our friends miss out on savings. Here are the coupons residents of the Twin Cities have loved all month long, so you can get in on the SaveOn fun and live life for less.

Best Spring Fashion Trends

The best part about spring finally being here is that we get to update our wardrobe. We absolutely love Clothes Mentor because it has the latest fashions and name brands for less than department stores. Make sure you stop in soon so you can take advantage of the $10 off any purchase of $40 or more deal.

$10 off any purchase of $40 or more at Clothes Mentor

Lunch Out

We love getting lunch out with friends, but it’s even better when you eat for less. This month, people all over the Twin Cities have been using The Lookout Bar & Grill’s BOGO 50%-off lunch buffet. You can still grab this coup for a limited time.

50% off lunch buffet with purchase of lunch buffet at The Lookout Bar & Grill

Every Night is Pizza Night

There is never a bad time to eat pizza, especially when it’s Pizza Man. Pizza Man has an amazing deal running right now where you can get a 16-inch two-topping pizza, cheese bread and 1-liter Coke for just $23.99. This is a perfect dinner option for the fam.

$23.99 16-inch two-topping pizza, cheese bread and 1-liter Coke at Pizza Man

No matter where you are in life, we want you to live life for less. Our goal is to help you live your best life and do more by making your money stretch further. With SaveOn, you’ll be able to buy that extra shirt, get those new windows or take the vacation you’ve needed for years. We have deals from so many of your favorite businesses in the Twin Cities. Check out our website for savings on retail and fashion, home improvement, automotive, health and beauty, groceries, and more.

Categories
Online Deals West Michigan

Deals You Don’t Want to Miss – West Michigan

FOMO is real. No one wants to miss out — especially when it comes to good deals. Luckily, we never let our friends miss out on savings. Here are the coupons residents in West Michigan have loved all month long, so you can get in on the SaveOn fun and live life for less.

Subs, Subs and More Subs

Who doesn’t love a good sub? Tons of people of in West Michigan have been going to Boardwalk Subs to take advantage of the BOGO 50% combo deal. Honestly though, who doesn’t love getting more food for less?

Buy 1 sub get 1 50% off at Boardwalk Subs

Free Oil Change

Your favorite deal is back — BOGO oil changes at Auto-Lab Complete Car Care Centers. People go wild for this deal every time Auto-Lab runs it, and we’re so excited to offer it again. Make sure you schedule your oil changes before this offer expires.

BOGO free oil changes at Auto-Lab Complete Car Care Centers

Home Improvements You Can Afford

We are all guilty of not doing necessary home improvements because we don’t want to spend the money. But you don’t have to do that anymore. Champion Windows is running a buy-two, get-two deal on windows. Your heat and air bills will thank you.

Buy 2 windows, get 2 free* at Champion Windows

No matter where you are in life, we want you to live life for less. Our goal is to help you live your best life and do more by making your money stretch further. With SaveOn, you’ll be able to buy that extra shirt, get those new windows or take the vacation you’ve needed for years. We have deals from so many of your favorite businesses in West Michigan. Check out our website for savings on retail and fashion, home improvement, automotive, health and beauty, groceries, and more.

Categories
Detroit Online Deals

Deals You Don’t Want to Miss – Detroit

FOMO is real. No one wants to miss out — especially when it comes to good deals. Luckily, we never let our friends miss out on savings. Here are the coupons Detroiters have loved all month long, so you can get in on the SaveOn fun and live life for less.

Get Ready for Summer Road Trips

Spring is here, and we’re all getting our vehicles ready for warmer weather and road trips. This month, Auto-Lab Complete Car Care Centers are taking up to $80 off purchases. Take advantage of this great offer and make the updates to your vehicle you’ve been putting off.

Up to $80 OFF at Auto-Lab Complete Car Care Centers

Kids Eat Free

Can Pizza House honestly get any better? We didn’t think so, but then they started offering free kids meals. Savers all over Ann Arbor are LOVING the two free kids meals with a purchase of $25. This deal is too good to pass up for families with little ones.

2 free kids meals with $25 purchase at Pizza House Ann Arbor

Make Breakfast Out a New Tradition

We love the idea of having a weekly breakfast out with friends. You can easily make this fit your budget with the breakfast special at Leo’s Coney Island. Get two eggs, a choice of meat, hash browns and toast for just $4.99. You can’t make breakfast at home this cheap.

$4.99 breakfast special at Leo’s Coney Island

No matter where you are in life, we want you to live life for less. Our goal is to help you live your best life and do more by making your money stretch further. With SaveOn, you’ll be able to buy that extra shirt, get those new windows or take the vacation you’ve needed for years. We have deals from so many of your favorite businesses in southeast Michigan. Check out our website for savings on retail and fashion, home improvement, automotive, health and beauty, groceries, and more.

Categories
West Michigan

8 Rom-Com-Worthy Date Ideas

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With Valentine’s Day just around the corner, we’ve been binging our favorite rom coms. “Never Been Kissed.” “Definitely, Maybe.” “Breakfast at Tiffany’s.” We’ve seen them all — and, let’s be honest, sobbed when the main characters finally get together. One thing we’ve always loved about rom-coms is the dates they go on. That’s why this year we decided to put together a list of rom-com-worthy date ideas that you can easily do. Because we can’t help ourselves, we also threw in ways to save on your dates.

Take a Class Together/Do an Activity Together

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It’s been a long time since most of us have been able to spend a night out doing something fun. The break makes doing what used to feel mundane like safely going to the movies, bowling or taking a class feel more exciting. It’s the perfect opportunity to spark romance and have fun together.

Plan a Romantic Night In

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As great as it can be to go out, sometimes the most romantic moments are the nights in. Lower the lights, put on slow jams and enjoy time together. Cooking together is a really cute idea for a date night in. You can cook side-by-side making dinner together, or you could have a competition to see who makes the best dinner for the other.

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SaveOn groceries, desserts and drinks

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Have a Spa Day

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Life’s stressful. Unwinding with a couple’s massage or a spa day is the perfect way to get romance going. If you don’t want to spend the money on a spa day, you can always do one at home. It’s just as romantic, if not more, to pamper your partner with a massage, facial, manicure and/or pedicure.

$10 OFF Spa Gift Cards Or Save $20 On Spa Gift Packages at Hand & Stone Massage and Facial Spa

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Have Dinner Out or In

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Whether you get dinner from an expensive, fancy restaurant or your favorite burger joint, dinner dates are classic in rom-coms. Many restaurants have special Valentine’s Day menus that feature sensual foods and decadent desserts. Some restaurants, like pizza places, even make heart-shaped food for the occasion.

BOGO 50% OFF at Brann’s Steakhouse & Grille

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Go on a Shopping Spree

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Everyone knows the way to a woman’s heart is through diamonds, food or shopping. Since we already covered food, we’re on to shopping. Although expensive gifts are great, you don’t have to spend a lot to have fun shopping. We highly recommend going to a local resale store, setting a small budget for each person and picking out outfits for each other. It’s fun and you will share a lot of laughs and memories.

40% OFF Any One Regular Priced Clothing Item or Coat

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Have a Wine or Beer Tasting

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What’s better than enjoying your favorite brew with your favorite person? Trying new beer or wine flavors. We love the idea of going to a local bar and doing a wine or beer tasting. You can create a lot of good memories over drinks, and it’s even more fun when you get out of your comfort zone and try new flavors. Who knows, you might even find a new favorite.

10% OFF Total Food Bill at Black Rock Bar & Grill

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Play Tourist in Your Town

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Another classic rom-com date is the romantic getaway. Travel isn’t possible for everyone right now, but you can still have a getaway in your own backyard. Staying at a local hotel and playing tourist in your town can be a really cool way to spend Valentine’s Day.

Go to a Record Store

This image has an empty alt attribute; its file name is pexels-lopsan-2191013-scaled.jpg

Music is important to people. Someone sharing a song or album that has strong meaning in their lives is a big deal. Going to a record store together is not just a fun change-up to your normal date-night routine, it’s also a way to be vulnerable with each other and share the stories behind your favorite songs.

Creating a rom-com-worthy date night isn’t as hard as you think. All you need is a little creativity and a lot of love. You can save on Valentine’s dates, gifts and more at SaveOn.com.

Categories
Chicago Uncategorized

8 Rom-Com-Worthy Date Ideas

This image has an empty alt attribute; its file name is shutterstock_644250103-scaled.jpg

With Valentine’s Day just around the corner, we’ve been binging our favorite rom coms. “Never Been Kissed.” “Definitely, Maybe.” “Breakfast at Tiffany’s.” We’ve seen them all — and, let’s be honest, sobbed when the main characters finally get together. One thing we’ve always loved about rom-coms is the dates they go on. That’s why this year we decided to put together a list of rom-com-worthy date ideas that you can easily do. Because we can’t help ourselves, we also threw in ways to save on your dates.

Take a Class Together/Do an Activity Together

This image has an empty alt attribute; its file name is shutterstock_1104423686-1024x768.jpg

It’s been a long time since most of us have been able to spend a night out doing something fun. The break makes doing what used to feel mundane like safely going to the movies, bowling or taking a class feel more exciting. It’s the perfect opportunity to spark romance and have fun together.

2 FREE Trial Lessons at The Instrument Barn

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Plan a Romantic Night In

This image has an empty alt attribute; its file name is shutterstock_1287012067-1-1024x683.jpg

As great as it can be to go out, sometimes the most romantic moments are the nights in. Lower the lights, put on slow jams and enjoy time together. Cooking together is a really cute idea for a date night in. You can cook side-by-side making dinner together, or you could have a competition to see who makes the best dinner for the other.

This image has an empty alt attribute; its file name is shutterstock_454744354-1-scaled.jpg

SaveOn groceries, desserts and drinks

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Have a Spa Day

This image has an empty alt attribute; its file name is shutterstock_420980737-1024x683.jpg

Life’s stressful. Unwinding with a couple’s massage or a spa day is the perfect way to get romance going. If you don’t want to spend the money on a spa day, you can always do one at home. It’s just as romantic, if not more, to pamper your partner with a massage, facial, manicure and/or pedicure.

$55 60-Minute Swedish Massage at Onsen Day Spa

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Have Dinner Out or In

This image has an empty alt attribute; its file name is shutterstock_354615743-scaled.jpg

Whether you get dinner from an expensive, fancy restaurant or your favorite burger joint, dinner dates are classic in rom-coms. Many restaurants have special Valentine’s Day menus that feature sensual foods and decadent desserts. Some restaurants, like pizza places, even make heart-shaped food for the occasion.

$5 OFF Any Order of $35 or More at Amici Ristorante & Banquets

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Go on a Shopping Spree

This image has an empty alt attribute; its file name is shutterstock_573938215-scaled.jpg

Everyone knows the way to a woman’s heart is through diamonds, food or shopping. Since we already covered food, we’re on to shopping. Although expensive gifts are great, you don’t have to spend a lot to have fun shopping. We highly recommend going to a local resale store, setting a small budget for each person and picking out outfits for each other. It’s fun and you will share a lot of laughs and memories.

Have a Wine or Beer Tasting

This image has an empty alt attribute; its file name is shutterstock_1873340797-scaled.jpg

What’s better than enjoying your favorite brew with your favorite person? Trying new beer or wine flavors. We love the idea of going to a local bar and doing a wine or beer tasting. You can create a lot of good memories over drinks, and it’s even more fun when you get out of your comfort zone and try new flavors. Who knows, you might even find a new favorite.

FREE Appetizer With Purchase of $30 Or More At Jumbo Crab

This image has an empty alt attribute; its file name is RUGLM7H-1.png

Play Tourist in Your Town

This image has an empty alt attribute; its file name is shutterstock_1520669222-scaled.jpg

Another classic rom-com date is the romantic getaway. Travel isn’t possible for everyone right now, but you can still have a getaway in your own backyard. Staying at a local hotel and playing tourist in your town can be a really cool way to spend Valentine’s Day.

Go to a Record Store

This image has an empty alt attribute; its file name is pexels-lopsan-2191013-scaled.jpg

Music is important to people. Someone sharing a song or album that has strong meaning in their lives is a big deal. Going to a record store together is not just a fun change-up to your normal date-night routine, it’s also a way to be vulnerable with each other and share the stories behind your favorite songs.

Creating a rom-com-worthy date night isn’t as hard as you think. All you need is a little creativity and a lot of love. You can save on Valentine’s dates, gifts and more at SaveOn.com.