Month: April 2021

Categories
Coupon Tips Online Deals

Perks of Being a Saver

Life is short, and we all want to enjoy it as much as possible. We started SaveOn to help you save money so you can have more and do more with your friends and family. Even though you don’t have to be a member to take advantage of our huge savings, there are a lot of perks to being a member — or as we like to call it, a Saver. Plus, being a Saver is completely free.

Here are the perks of being a saver.

Never Miss a Deal

Savers never miss a deal because they get offers right in their mailboxes — actually, you won’t just hear about the best coups, you’ll be one of the first to hear about them. We hate getting spam just as much as you, so we never send emails unless we know you’ll love what’s in them.

Contests and Giveaways

Who doesn’t love free stuff? We do fun giveaways of gift cards, trips, gas, food, money and other cool items each month, but you have to be a Saver to enter our contests. We hope you’ll become a member so you can win.

Easier Way to Save

We know some Savers love clipping coupons — it’s therapeutic and fun for them. For everyone else, we make it easy to save coups for later, so you don’t have to clip, organize and remember to take them with you. When you sign up to be a Saver, you get the option to save coupons via your phone or computer. You can easily pull the coupons up later when you need them.

Deals Just for You

When you become a saver, you can mark your preferences of what types of coupons and savings you’re looking for. Our team uses this information to show you deals for the things and places you love and want, so you can save time and money.

Tips for Saving More

We make saving easier for you, and one of the ways we do that is by teaching you how to save like a pro. We send Savers the latest and greatest couponing advice and tips, so you can do more and save more.

How to become a Saver:

  • Head to saveon.com.
  • Click the “Sign In” button in the top-right corner of the webpage.
  • Click the “Sign Up” button in the pop-up window.
  • Fill out the form and hit submit.

Easy, right? We’re so excited to have you as part of our family, and we can’t wait to see how you Live Life for Less.

Categories
Marketing

SEO, SEM and Y-O-U

Search Seo Online Internet Browsing Web Concept. Website WWW Search Bar Magnifying Glass Graphic

Remember that nondescript, drab and depressing, concrete-block store where you once did all your in-person shopping?

No?

Of course not, because it doesn’t exist. Just as signage and descriptors help guide visitors to the location of a brick-and-mortar storefront and provide a warm, inviting welcome inside, search engine optimization (SEO) and search engine marketing (SEM) provide the proper digital signage to help the right customers find you online.

There are many complex intricacies and nuances involved in SEO and SEM, and it’s easy to geek out and dive down the rabbit hole of high-level and extensive explanations; however, simply put, SEO produces practices and strategies to increase the quantity and quality of traffic to your website through organic search engine results — in other words, traffic that you don’t have to pay for. Similarly, SEM acts in the same way — and often in tandem with SEO tactics — by using paid strategies to make your business more visible in search engine results pages (SERPs). 

“SEM quickly capitalizes on targeted keyword searches; SEO provides the foundation to convert and retain the traffic generated by SEM strategies,” according to an article at Forbes.com. “Carefully intertwining both SEO and SEM techniques will produce a stronger digital marketing campaign with stronger performance and noticeable results.”

At SaveOn, making sure you have all the tools for business success at your disposal is a cornerstone of our mission, which is why we have introduced our custom SEO/SEM solution is designed to drive more traffic and sales to your business through four optimization categories: a web presence assessment, customer services, on-site optimization and off-site optimization. 

The web assessment is an in-depth audit of your website to identify and highlight areas for improvement. Among our custom services are keyword research, content development and copywriting, and site updates.

On-site SEO is content and structural improvements that improve your website’s ability to rank well in SERPs. This can include custom content, selective keywords, proper tagging of headlines, links, lists and images. Properly optimizing your content improves the visibility of that page to search engines for the key phrases targeted by the page content.

Off-site SEO refers to other tactics and activities that you do away from your website to improve its ranking in search. This includes content linked back to your website, links from high-value sites back to your site, social postings, business meta-data and content distribution.

Since implementing this arm to help our partners meet each their unique goals, we have already developed numerous successful case studies showing the advantages SEO/SEM optimization can have on the bottom line of any business.

  • An insurance company sought to improve its ranking on Google search results from Page 2 to Page 1. Our team implemented off-site optimization strategies, to help improve the search results placement. In fewer than three months, we were able to deliver three new Page 1 placements, elevating exposure of this insurance company with a total of five keywords on Page 1.
  • An HVAC company wanted to increase website traffic and stand out from the rest of the competition. We refreshed the content so that it was more focused toward keywords that the client wanted to target. We also created extra blogs for them every month and put out a press release. Six months later, website traffic rose from 4,000-plus to 16,000-plus, with four of the company’s main keywords on Page 1 of SERPs.
  • A dental clinic wanted to direct its patients to the website for COVID-19 updates and guidelines being implemented. We recommended that the clinic break down its different services into separate keywords and localize them for the locations being targeted. We also created blogs and refreshed the content for several webpages to get the targeted keywords to rank. After four months, 45% of the target keywords pertaining to the different services the clinic was offering were on Page 1 of SERPs.

A potential customer is simply a customer you haven’t met yet. SaveOn’s digital business strategies help make those initial introductions and connections easier. In addition to making your website more discoverable and desirable through SEO and SEM strategies, we also can give your business a boost with microsites, an email database, geo-addressable fencing, retargeting, digital contests, event targeting and more.

SaveOn is top-of-mind provider of innovative marketing solutions, and we are passionate about the growth of our business partners. Connect with us today at saveon.com to find out more about how we can help you make connections with your customers.

Categories
Marketing Online Deals

Autism Acceptance Month: Celebrating Our Differences

We’re bombarded throughout life with messages both implicit and explicit telling us what it is to be ordinary and what is required of us to fit in with the crowd. We’re told what it means to think ordinary, look ordinary, dress ordinary and act ordinary.

The problem about ordinary is that it’s just so … ordinary.

Ordinary is pedestrian. It’s mundane and routine. In a word, ordinary is boring. It’s boring because it lacks excitement, distinctiveness and the individualism that makes something special enough to stand out to be noticed and appreciated. The truth is, it’s those sometimes subtle and sometimes overt differences between us that make us unique and interesting. Ordinary will always fall short because it’s not extraordinary.

April is Autism Acceptance Month, and the Autism Society of America is commemorating the designation with its Celebrate Differences campaign. The campaign is designed to raise awareness about the signs, symptoms and realities of autism, but it is also focused on providing information and resources on how to become more accepting and inclusive of the autism community in everyday life.

Autism refers to a broad range of conditions characterized by challenges with social skills, repetitive behaviors, speech and nonverbal communication. According to a 2020 report from the Centers for Disease Control and Prevention’s Autism and Developmental Disabilities Monitoring Network, roughly 1 in 54 children have been identified with autism spectrum disorder, and it is four times more common to be diagnosed in boys than girls. 

Society’s attitudes toward those on the autism spectrum has drastically shifted in recent decades as awareness has increased about the disorder and new therapies have been created to treat the diagnosis, such as the Autism Recovery Through Synergy (ARTS) program implemented by Dr. Tami Peterson, founder and CEO of the Oxford Recovery Center in Brighton, Michigan. The ARTS program teaches autistic children the behavioral skills that will help them become more successful in their homes, school and communities.

Raised awareness has created a bridge of understanding and the ability to see beyond the dry and clinical stigma of diagnosis to the flesh-and-bone, feeling-and-thinking people behind it — and, more importantly, an understanding of how the members of the autism community are able to play a valued role in the fabric of our society.

That bridge of understanding connects awareness with acceptance. Yet while attitudes have shifted, there are still more steps to take on the journey. It’s part of the reason why more autism advocacy groups are changing April’s designation from Autism Awareness Month to Autism Acceptance Month.

“While we will always work to spread awareness, words matter as we strive for autistic individuals to live fully in all areas of life,” Christopher Banks, president and CEO of the Autism Society of America, said in a news release. “As many individuals and families affected by autism know, acceptance is often one of the biggest barriers to finding and developing a strong support system.”

At SaveOn, much of our focus is turning the ordinary into the extraordinary for our customers. However, we encourage you to take time this month to recognize the extraordinary all around us every day and help accept and celebrate and our differences by taking part in Autism Acceptance Month. To find more about how you can help, visit the websites of Autism Society of America or Autism Speaks.