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Marketing

Sky is the Limit for SaveOn

As a longtime marketing company, SaveOn has seen everything from economic boom to nationwide recession. Although it hasn’t always been an easy journey, the company has taken each ebb and flow as a learning experience. Its business model is built for growth and new opportunities but is prepared for crisis and external economic uncertainty. That’s why when the COVID-19 pandemic came suddenly and mercilessly, SaveOn was prepared.

“SaveOn is not afraid of a challenge,” SaveOn President and CEO Heather Uballe said. “When the pandemic hit, and businesses started pausing services, we didn’t sit back and wait for something to happen. We jumped into action.”

The company — which strives to save people money by connecting them with savings from trusted, local businesses — knew the pandemic had the potential to result in tough financial situations for both businesses and Savers.

“Our plan was to help keep businesses alive, while providing Savers with deals at a time when they needed them most,” Uballe said. “We had to help educate our business partners on the importance of not cutting off marketing and going quiet during tumultuous times.”

The company put together educational materials such as webinars and blogs, while having its sales team work with businesses to make sure they were supported beyond selling, she continued. SaveOn also put together a program to give local businesses free microsites where they could showcase their services, offers and more to potential customers.

“Sales weren’t our top priority. People were,” Uballe said. “We made sure our team, business partners and Savers all felt safe, secure and supported first and foremost. Next, we wanted to lift up local. We used our resources to give businesses with the most need free or discounted advertising, took to social media to encourage people to shop local, and adjusted our monthly giveaway program to provide much-needed materials to our communities.”

Some of SaveOn’s many charitable actions included:

  • Grocery giveaways
  • Team and club sponsorships
  • Donations of food, money and supplies to nonprofit organizations such as Grace Centers for Hope
  • Free microsites
  • Discounted advertisements
  • Social media and blog highlights of nonprofits

While many businesses and industries struggled throughout the pandemic and are still carefully navigating the recovery phase, SaveOn is one of the few exceptions. The company — which offers digital services, print coupons and mailers, and reaches nearly 3.5 million homes in the Detroit, Grand Rapids, Chicago and Twin Cities markets — not only remained open but also enhanced its digital service offerings and is now expanding into new markets:

  • In June 2021, SaveOn acquired Chicago-based Trader Magazine and its reach of 240,000 homes in the Chicagoland suburbs.
  • In its latest power move, SaveOn is going even further through a merger with Home Pros Guide in Davie, Florida, that will extend its reach to more than 1 million homes in South Florida.
  • Home Pros Guide will retain its name in the Florida market.

“We’ve been very blessed at SaveOn to have kept employees working throughout the pandemic and to be able to take on new business ventures,” Uballe said. “We never take a day for granted. We will continue to share our success by giving back to the communities we love and that have supported and built us up over the years.

“SaveOn is entering one of the most exciting times in our nearly 40-year history. Our team is energized and thrilled to continue to help businesses reach their fullest potential and help Savers Live Life for Less,” Uballe said. 

Learn more about SaveOn at SaveOn.com.

About SaveOn
Together, with our trusted business partners, we are dedicated to helping Savers Live Life for Less by saving them time and money. We are passionate about the growth of our team, business partners and the communities we call home.

Categories
Marketing

SaveOn Merges with Chicagoland’s Trader Magazine

Partnership expands savings and deals to readers of both publications

Discount devotees and coupon connoisseurs throughout the Chicago metropolitan area stand to put more power in their pocketbooks and wealth in their wallets with the recently announced merger of SaveOn and Trader Magazine.

The partnership between the two titans of consumer savings will benefit SaveOn and Trader Magazine customers as well as Chicagoland businesses. The merger will leverage the value power of both parties to create significant savings at favorite local businesses that will blow away Windy City residents, while simultaneously provide local businesses with new opportunities to expand their reach and attract new audiences.

“Excited doesn’t begin to describe how thrilled we are to announce this merger. We’re able to expand our service offerings to the southern areas of Chicagoland, while also expanding our extensive marketing products to the business partners of Trader Magazine,” said SaveOn President and CEO Heather Uballe. “The ultimate winners in this new alliance are the Chicago-area residents looking to get the best values for their households and make their dollar go further while supporting businesses in their community.”

Not only will savings-hunters benefit from the deal, but advertising partners for both companies will be able to broaden their reach to an entirely new customer base through tactics like digital marketing, social media advertising, direct mail and more. The merger will allow SaveOn to expand its existing footprint in the region by 100,000 additional homes. Trader Magazine will be able to expand by an additional 800,000 residences.

“We’re very happy to be able to offer our business partners new tools to reach a wider audience and help our customers benefit from valued savings,” said Trader Magazine co-owner Harold Hewitt.

“This partnership is a great opportunity for us to expand our services platform and extend SaveOn’s mission of helping consumers Live Life for Less,” added co-owner Joe Farneti.

Trader Magazine’s employees will be joining the SaveOn team in the merger, and SaveOn’s first mailer will be distributed in the newly expanded market area June 1.

About SaveOn

Together, with our trusted business partners, we are dedicated to helping Savers live life for less by saving them time and money. We are passionate about the growth of our team, business partners and the communities we call home. SaveOn serves the Chicago, Detroit, Twin Cities and West Michigan areas.

About Trader Magazine

Since 2009, Trader Magazine has been an excellent resource for your advertising needs. We will help you in reaching your local target market and get you connected to your community. Trader Magazine is, a high-quality, full-color publication, bound together in a neat, organized magazine that gives your product the best representation available. It is mailed to more than 30 towns in the Chicagoland suburbs nine times each year.