FOMO is real. No one wants to miss out — especially when it comes to good deals. Luckily, we never let our friends miss out on savings. Here are the coupons Detroiters have loved all month long, so you can get in on the SaveOn fun and live life for less.
Get Ready for Summer Road Trips
Spring is here, and we’re all getting our vehicles ready for warmer weather and road trips. This month, Auto-Lab Complete Car Care Centers are taking up to $80 off purchases. Take advantage of this great offer and make the updates to your vehicle you’ve been putting off.
Up to $80 OFF at Auto-Lab Complete Car Care Centers
Kids Eat Free
Can Pizza House honestly get any better? We didn’t think so, but then they started offering free kids meals. Savers all over Ann Arbor are LOVING the two free kids meals with a purchase of $25. This deal is too good to pass up for families with little ones.
2 free kids meals with $25 purchase at Pizza House Ann Arbor
Make Breakfast Out a New Tradition
We love the idea of having a weekly breakfast out with friends. You can easily make this fit your budget with the breakfast special at Leo’s Coney Island. Get two eggs, a choice of meat, hash browns and toast for just $4.99. You can’t make breakfast at home this cheap.
$4.99 breakfast special at Leo’s Coney Island
No matter where you are in life, we want you to live life for less. Our goal is to help you live your best life and do more by making your money stretch further. With SaveOn, you’ll be able to buy that extra shirt, get those new windows or take the vacation you’ve needed for years. We have deals from so many of your favorite businesses in southeast Michigan. Check out our website for savings on retail and fashion, home improvement, automotive, health and beauty, groceries, and more.
In his early 20th century work “Mending Wall,” American poet Robert Frost wrote that “good fences make good neighbors.” Due to the technological advancements of the 21st century, that phase can be revised to denote that “good geofences make great customers.”
Deploying the wrong marketing strategy for the desired result can have all the grace and subtlety of a Sherman tank. Sometimes the big and noisy scattershot guns need to remain holstered in favor of the surgical and exacting preciseness of the simple scalpel. Geofencing is a digital marketing tool of such delicate and effective accuracy in aim and intention.
Geofencing is a location-based technology that allows a business to define a geographic boundary and then create a virtual barrier around the location that communicates with mobile devices entering the area. That communication can be anything from a text message to an email alert to an app notification.
According to Business 2 Community, mobile ads with geofencing have double the click-through rate, and 53% of shoppers visited a retailer after receiving a location-based message. With geofencing being compatible with 92% of smartphones and the average user spending five hours a day on a mobile device, the odds of finding success with this marketing technique fall greatly in the favor of the brand sending the message.
Used wisely, geofencing can communicate with potential customers who may already be interested in the service or product you offer. Content can be tailored to specifically to customers in the geofence who are already more inclined to be open to receiving information associated with your brand. For example, a vehicle dealership might geofence an automotive show to highlight the dealership’s ongoing offers, promotions or events. This targets an audience base that is likely already interested in your product.
However, the effect of geofencing can take an even more hyperlocal approach by setting up a perimeter around a competitor. Such a tactic provides customers the ability to immediately comparison shop or, at the very least, raises awareness of an alternative local option, according to GeoMarketing.
Finally, geofencing helps to personalize the customer experience by finding desired group of prospects for your business, delivering ads to them and providing businesses with the ability to track the success of converting prospects into customers.
Geofencing can be extremely helpful for businesses looking to generate new leads, promote exclusive offers, distribute information about upcoming sales or events and so much more. Geofencing enables your business to reach an audience of potential customers based on where they are and have been. Whatever your message might be, geofencing allows you to reach an audience of real-world people who are already in the proximity of your brand and who could eventually become loyal, valued customers with the right information while they are there.
SaveOn takes great pride in providing a well-stocked arsenal of marketing options that fit whatever need you have and reach whatever audience you want. For more information on how we can help your business target the right customers, visit saveon.com.
The room is packed shoulder to shoulder. It’s hot. It’s sweaty. It’s hard to take a breath.
This is your battleground.
Everyone is vying equally to gain singular attention of your target audience. The noise of competitors makes it even more difficult for your voice to rise above the growing and steamy static and discord. You could resort to a gimmick to be noticed, but that would only detract from the message you want received.
Why try to stand out in the crowd when you can separate yourself from the crowd completely? You can stand on your own as the sole voice without anything or anyone else distracting from the information you are relaying.
That’s what direct mail postcards provide — an uninterrupted link between you and your future customers. No distraction. No competitor. No problem.
In a world where the wielding of technology is often heralded as the ultimate marketing weapon, the humble postcard seems like it should be the antiquated antithesis of good marketing strategy; however, what the troubadours of all things tech tend to overlook is sometimes the simple, the tangible and the simply tangible resonate most deeply with respondents.
The mailbox is like a year-round Christmas tree. You never know what sort of unexpected presents are going to show up each day. According to a Gallup poll, more than 4 in 10 U.S. residents enjoy checking the mailbox, which makes it an ideal avenue to get direct access to your target audience.
Direct mail marketing is the process of delivering marketing materials directly to people’s homes through magazines, inserts, postcards, flyers, catalogs and more. Using direct mail postcards has numerous advantages.
In a study by Marketing Charts, more than 30% of baby boomers made a purchase from direct mail marketing methods, which outperformed recommendations from friends and family, online consumer reviews, email ads, TV ads, print and radio.
Direct mail postcards have a personal feel and high readership. BusinessKnowHow.com noted that postcards are much more likely to be read than direct mail letters — 94% to 14%. In addition, a postcard lets a business communicate directly and immediately with customers.
Direct mail is not cost-prohibitive. At a fraction of the cost of traditional postcards, direct mail postcards are one of the most cost-effective and affordable forms of targeted marketing available.
Postcards can be used as a complementary piece to a larger marketing initiative, and they provide an immediate-impact response with the customer. There are no envelopes to open with a direct mail postcard. You message is front and center when customers are flipping through that day’s mail. And the unencumbered colors and graphics on the quality-stock card are going to give a person pause to take a closer look.
Each month, SaveOn reaches millions of people in Chicago, Detroit, Twin Cities and West Michigan in their mailboxes via our monthly magazine, postcards, inserts and more. We make reaching your future customers easier by offering supreme deals on direct mail postcards that include design, printing and mailing. Reach out and capture the attention of your target audience with postcards, flyers or 4-page circulars at 75% savings. Leave the crowd behind and standalone proudly. Visit SaveOn.com for more details.
You have a great company, and you have a solid product or service. You are even doing some advertising and marketing to attract new customers, so why aren’t sales where you expected? To get the results you want out of your marketing efforts, you need to have a well-rounded, fully thought-out marketing plan from inception to execution. Our team has put together a guide to creating a marketing plan that is sure to result in the hard ROI your company is looking for.
Brand Positioning
Every good marketing plan starts with research and background. The first thing you should do is perform a SWOT and competitive analysis. The SWOT helps your company identify its strengths, weaknesses, opportunities and threats. The competitive analysis will show how your business and products compare to your direct competitors. It’s important to know what your competition is doing, as well as how they’re positioning their companies and products because you need to differentiate your business from theirs.
Using the information from your SWOT and competitive analysis, you will be able to identify your company’s key differentiators and unique value proposition, or the one thing that sets your business and offerings apart from the competition. This will help you formulate messaging that speaks to your distinctive attributes.
Finally, before you can form messaging and a marketing plan, you have to determine who your target audience is. A big mistake many businesses make is trying to talk to everyone. There’s no reason to waste your money marketing to people who have no interest in your products or services. Although you may get less impressions or have to spend more initially to reach people in your target market, it’s worth it in the end because your efforts will result in more qualified leads, sales and new long-term customers. To identify your target audience, you will need to ask yourself demographic and psychographic questions like:
What gender are they?
Where do they live?
How old are they?
Are they married and do they have kids?
What is their education?
What do they want?
What are their pain points?
Where do they go?
You can learn more about who your audience is through customer surveys, reviews, competitive analyses and creating customer personas. Additionally, you can use resources like call tracking. Call tracking data allows you to know where your calls are coming from by ZIP code, day of the week and hour of the day. All of this allows you to make educated decisions about your advertising campaign and coach your call center or receptionist to make the most of the leads you receive. At SaveOn, we offer call tracking to our advertisers at no additional cost.
Once you have your research and background information finished, your next step is setting a budget.
Budget
Businesses should have a firm budget identified before drafting a marketing plan. You will need to take several things into consideration when setting a budget:
Your marketing plan will need to include a variety of marketing and advertising mediums.
Will you outsource artwork and creative for the campaign?
Will you need to purchase software to execute and track the campaign?
How long will your campaign run?
You will most likely want to leave a little room in your budget for additional costs. Looking at past marketing campaigns can help you estimate costs for your upcoming marketing plan.
After your budget is approved, you are ready to start drafting your marketing plan. The first step is identifying your goals and key performance indicators.
Goals and KPIs
A plan without an end goal is a sure way to waste your money. By setting SMART goals, you ensure your campaign is headed in a good direction, but it also is achievable in the timeframe you set. After setting your SMART — specific, measurable, accurate, realistic and timely — goals, you will need to identify KPIs. A KPI is a measurement that tells you if your campaign is meeting its goals. KPIs can include but are not limited to:
Revenue growth
Number of new customers
Website visitors
Digital ad conversions
Your next step in your marketing plan is identifying the strategies and tactics needed to reach your goals.
Strategies, Tactics and Marketing Mediums
Now that you have long-term SMART goals, how are you going to achieve them. You need to create a few strategies and tactics to carve a path out to reaching your goals. Strategies should be a big-picture plan to reach a goal, while tactics should be concrete, smaller steps to get there.
For example:
SMART goal: To increase visitors to our website by 10% by Dec. 31, 2021.
Strategy: We will use digital marketing to drive people to our website.
Tactics: We will implement geofencing, retargeting and SEO/SEM.
Your strategies can and should use a combination of marketing techniques to reach your audience.
Types of Marketing
Content Marketing
Content marketing is creating shareable material that you put online, such as blogs, videos, e-books or webinars. The purpose of these marketing tactics is to position your businesses as a thought leader, answer customer questions before they have to ask, create brand equity, attract new customers and increase sales. These can be valuable tactics for your business because they are easily accessible and sharable. They drive customer interaction and inevitably convert to sales.
Email Marketing
Email marketing allows companies to send commercialized messages to your segmented audiences. You can promote sales, offers, information and more to your customers. In the United States, more than 90% of people 15 years or older use email, and email marketing has an ROI of 4,400%, according to OptinMonster. That means, for every dollar you spend on email marketing, your company will potentially see a $44 return.
If your email database isn’t quite large enough to reach your audience, you can always use advertisers to help you. SaveOn has more than 140 million opt-in email records in our database. We can help you target your message to the audience you want to reach using more than 750 filters, including geography, age, gender, household income, levels of interest and more.
Social Media Marketing
Social media marketing is using social media platforms like LinkedIn, Facebook, Instagram, Reddit and more to promote your products and services. According to Statista, there are more than 3.6 billion people on social media today. Businesses have a great opportunity to reach their target audiences on social outlets, increase brand affinity and convert fans to sales. In fact, 70% of business-to-consumer marketers have gotten their customers through Facebook, OptinMonster found.
Businesses with a strong social media following can gain sales and customers through creating engaging content with calls-to-action. Those without a large, active following can still find success on social media through social media advertising. Social media advertising tends to be less expensive than traditional ads and gives businesses more control over the ad spend.
We offer social media advertising to our business partners. Our team of advertising experts help create messaging, set up campaigns and monitor your budget, so you get the results you want without the stress or hassle.
Digital and Mobile Marketing
Digital and mobile marketing is using the internet and online digital technologies like desktops and smart devices to reach audiences. A Nielsen study found that chief marketing officers said they found digital marketing was more effective than traditional marketing like TV or radio, and 82% of CMOs expected to increase their digital advertising budget. Additionally, 50% of consumers who search for a local business on their mobile device visit a store within a day.
SaveOn has years of experience working with companies to deliver effective digital marketing campaigns. We’re able to offer our business partners special lowered digital advertising prices, and we specialize in mobile marketing, geo-addressable fencing, websites, retargeting, SEO/SEM, event targeting and deliver marketing messages.
Direct Mail Marketing
Direct mail marketing is the process of delivering marketing materials directly to people’s homes through magazines, inserts, postcards, flyers, catalogs and more. Although email and direct mail campaign tend to generate similar response rates, a MediaPost study found that direct mail marketing generates five times more purchases than that of email marketing.
SaveOn connects millions of local savers in Chicago, Detroit, the Twin Cities and West Michigan to businesses through its monthly magazine, inserts and postcards.
Coupon Marketing
Coupon marketing has been around for decades and has not let up in popularity or effectiveness. In 2019, 91% of Americans ages 35-54 used coupons, and 77% of consumers spend $10-$50 more than planned when using a coupon. We strongly suggest incorporating coupon marketing into your marketing plan. If you need help reaching new customers, using a trusted couponing source like SaveOn is a solid choice. We send coupons from local businesses out to millions of consumers in Chicago, Detroit, the Twin Cities and West Michigan each month through direct mail and digitally.
Write Messaging
Now that you have your marketing mediums chosen, you’re ready to write your messaging. Messaging should be targeted at your audiences identified earlier in the process and optimized to each marketing platform. Remember to always stick to your unique differentiators, and don’t be afraid to venture outside the box with your ideas.
Evaluating Success
Finally, your plan must be measurable. A marketing campaign can only be called a success if there is something to indicate whether you reached your goals or not. Use your KPIs to see if you reached your goals. If you find that something isn’t working, evaluate why and change it. The people who you are marketing to are constantly changing their opinions, wants and needs based on the world and what they’re being offered. Make sure you are open to trying new marketing methods when things no longer are working. Staying up to date on marketing trends is an important piece of the planning and evaluation process. Our team at SaveOn is here for you. We specialize in shining a light on your company’s unique offerings and can help you identify and reach your target audience through our marketing solutions. To learn more about our marketing programs, visit SaveOn.com.
With Valentine’s Day just around the corner, we’ve been binging our favorite rom coms. “Never Been Kissed.” “Definitely, Maybe.” “Breakfast at Tiffany’s.” We’ve seen them all — and, let’s be honest, sobbed when the main characters finally get together. One thing we’ve always loved about rom-coms is the dates they go on. That’s why this year we decided to put together a list of rom-com-worthy date ideas that you can easily do. Because we can’t help ourselves, we also threw in ways to save on your dates.
Take a Class Together/Do an Activity Together
It’s been a long time since most of us have been able to spend a night out doing something fun. The break makes doing what used to feel mundane like safely going to the movies, bowling or taking a class feel more exciting. It’s the perfect opportunity to spark romance and have fun together.
Plan a Romantic Night In
As great as it can be to go out, sometimes the most romantic moments are the nights in. Lower the lights, put on slow jams and enjoy time together. Cooking together is a really cute idea for a date night in. You can cook side-by-side making dinner together, or you could have a competition to see who makes the best dinner for the other.
SaveOn groceries, desserts and drinks
Have a Spa Day
Life’s stressful. Unwinding with a couple’s massage or a spa day is the perfect way to get romance going. If you don’t want to spend the money on a spa day, you can always do one at home. It’s just as romantic, if not more, to pamper your partner with a massage, facial, manicure and/or pedicure.
$10 OFF Spa Gift Cards Or Save $20 On Spa Gift Packages at Hand & Stone Massage and Facial Spa
Have Dinner Out or In
Whether you get dinner from an expensive, fancy restaurant or your favorite burger joint, dinner dates are classic in rom-coms. Many restaurants have special Valentine’s Day menus that feature sensual foods and decadent desserts. Some restaurants, like pizza places, even make heart-shaped food for the occasion.
BOGO 50% OFF at Brann’s Steakhouse & Grille
Go on a Shopping Spree
Everyone knows the way to a woman’s heart is through diamonds, food or shopping. Since we already covered food, we’re on to shopping. Although expensive gifts are great, you don’t have to spend a lot to have fun shopping. We highly recommend going to a local resale store, setting a small budget for each person and picking out outfits for each other. It’s fun and you will share a lot of laughs and memories.
40% OFF Any One Regular Priced Clothing Item or Coat
Have a Wine or Beer Tasting
What’s better than enjoying your favorite brew with your favorite person? Trying new beer or wine flavors. We love the idea of going to a local bar and doing a wine or beer tasting. You can create a lot of good memories over drinks, and it’s even more fun when you get out of your comfort zone and try new flavors. Who knows, you might even find a new favorite.
10% OFF Total Food Bill at Black Rock Bar & Grill
Play Tourist in Your Town
Another classic rom-com date is the romantic getaway. Travel isn’t possible for everyone right now, but you can still have a getaway in your own backyard. Staying at a local hotel and playing tourist in your town can be a really cool way to spend Valentine’s Day.
Go to a Record Store
Music is important to people. Someone sharing a song or album that has strong meaning in their lives is a big deal. Going to a record store together is not just a fun change-up to your normal date-night routine, it’s also a way to be vulnerable with each other and share the stories behind your favorite songs.
Creating a rom-com-worthy date night isn’t as hard as you think. All you need is a little creativity and a lot of love. You can save on Valentine’s dates, gifts and more at SaveOn.com.
With Valentine’s Day just around the corner, we’ve been binging our favorite rom coms. “Never Been Kissed.” “Definitely, Maybe.” “Breakfast at Tiffany’s.” We’ve seen them all — and, let’s be honest, sobbed when the main characters finally get together. One thing we’ve always loved about rom-coms is the dates they go on. That’s why this year we decided to put together a list of rom-com-worthy date ideas that you can easily do. Because we can’t help ourselves, we also threw in ways to save on your dates.
Take a Class Together/Do an Activity Together
It’s been a long time since most of us have been able to spend a night out doing something fun. The break makes doing what used to feel mundane like safely going to the movies, bowling or taking a class feel more exciting. It’s the perfect opportunity to spark romance and have fun together.
2 FREE Trial Lessons at The Instrument Barn
Plan a Romantic Night In
As great as it can be to go out, sometimes the most romantic moments are the nights in. Lower the lights, put on slow jams and enjoy time together. Cooking together is a really cute idea for a date night in. You can cook side-by-side making dinner together, or you could have a competition to see who makes the best dinner for the other.
SaveOn groceries, desserts and drinks
Have a Spa Day
Life’s stressful. Unwinding with a couple’s massage or a spa day is the perfect way to get romance going. If you don’t want to spend the money on a spa day, you can always do one at home. It’s just as romantic, if not more, to pamper your partner with a massage, facial, manicure and/or pedicure.
$55 60-Minute Swedish Massage at Onsen Day Spa
Have Dinner Out or In
Whether you get dinner from an expensive, fancy restaurant or your favorite burger joint, dinner dates are classic in rom-coms. Many restaurants have special Valentine’s Day menus that feature sensual foods and decadent desserts. Some restaurants, like pizza places, even make heart-shaped food for the occasion.
$5 OFF Any Order of $35 or More at Amici Ristorante & Banquets
Go on a Shopping Spree
Everyone knows the way to a woman’s heart is through diamonds, food or shopping. Since we already covered food, we’re on to shopping. Although expensive gifts are great, you don’t have to spend a lot to have fun shopping. We highly recommend going to a local resale store, setting a small budget for each person and picking out outfits for each other. It’s fun and you will share a lot of laughs and memories.
Have a Wine or Beer Tasting
What’s better than enjoying your favorite brew with your favorite person? Trying new beer or wine flavors. We love the idea of going to a local bar and doing a wine or beer tasting. You can create a lot of good memories over drinks, and it’s even more fun when you get out of your comfort zone and try new flavors. Who knows, you might even find a new favorite.
FREE Appetizer With Purchase of $30 Or More At Jumbo Crab
Play Tourist in Your Town
Another classic rom-com date is the romantic getaway. Travel isn’t possible for everyone right now, but you can still have a getaway in your own backyard. Staying at a local hotel and playing tourist in your town can be a really cool way to spend Valentine’s Day.
Go to a Record Store
Music is important to people. Someone sharing a song or album that has strong meaning in their lives is a big deal. Going to a record store together is not just a fun change-up to your normal date-night routine, it’s also a way to be vulnerable with each other and share the stories behind your favorite songs.
Creating a rom-com-worthy date night isn’t as hard as you think. All you need is a little creativity and a lot of love. You can save on Valentine’s dates, gifts and more at SaveOn.com.
With Valentine’s Day just around the corner, we’ve been binging our favorite rom coms. “Never Been Kissed.” “Definitely, Maybe.” “Breakfast at Tiffany’s.” We’ve seen them all — and, let’s be honest, sobbed when the main characters finally get together. One thing we’ve always loved about rom-coms is the dates they go on. That’s why this year we decided to put together a list of rom-com-worthy date ideas that you can easily do. Because we can’t help ourselves, we also threw in ways to save on your dates.
Take a Class Together/Do an Activity Together
It’s been a long time since most of us have been able to spend a night out doing something fun. The break makes doing what used to feel mundane like safely going to the movies, bowling or taking a class feel more exciting. It’s the perfect opportunity to spark romance and have fun together.
$5 OFF Any Menu Item at Park Tavern
Plan a Romantic Night In
As great as it can be to go out, sometimes the most romantic moments are the nights in. Lower the lights, put on slow jams and enjoy time together. Cooking together is a really cute idea for a date night in. You can cook side-by-side making dinner together, or you could have a competition to see who makes the best dinner for the other.
SaveOn groceries, desserts and drinks
Have a Spa Day
Life’s stressful. Unwinding with a couple’s massage or a spa day is the perfect way to get romance going. If you don’t want to spend the money on a spa day, you can always do one at home. It’s just as romantic, if not more, to pamper your partner with a massage, facial, manicure and/or pedicure.
$14.99 Manicure at Elite Nails
Have Dinner Out or In
Whether you get dinner from an expensive, fancy restaurant or your favorite burger joint, dinner dates are classic in rom-coms. Many restaurants have special Valentine’s Day menus that feature sensual foods and decadent desserts. Some restaurants, like pizza places, even make heart-shaped food for the occasion.
15% OFF A La Carte Menu at Tokyo Sushi
Go on a Shopping Spree
Everyone knows the way to a woman’s heart is through diamonds, food or shopping. Since we already covered food, we’re on to shopping. Although expensive gifts are great, you don’t have to spend a lot to have fun shopping. We highly recommend going to a local resale store, setting a small budget for each person and picking out outfits for each other. It’s fun and you will share a lot of laughs and memories.
25% OFF Select Merchandise Annie’s Boutique Products
Have a Wine or Beer Tasting
What’s better than enjoying your favorite brew with your favorite person? Trying new beer or wine flavors. We love the idea of going to a local bar and doing a wine or beer tasting. You can create a lot of good memories over drinks, and it’s even more fun when you get out of your comfort zone and try new flavors. Who knows, you might even find a new favorite.
$5 OFF Purchase Of $25 at Roma Restaurant
Play Tourist in Your Town
Another classic rom-com date is the romantic getaway. Travel isn’t possible for everyone right now, but you can still have a getaway in your own backyard. Staying at a local hotel and playing tourist in your town can be a really cool way to spend Valentine’s Day.
$179 Friday Family Fun Night at Holiday Inn Lakeville
Go to a Record Store
Music is important to people. Someone sharing a song or album that has strong meaning in their lives is a big deal. Going to a record store together is not just a fun change-up to your normal date-night routine, it’s also a way to be vulnerable with each other and share the stories behind your favorite songs.
$5 OFF Any Purchase of $25 or More at Ramble On Records
Creating a rom-com-worthy date night isn’t as hard as you think. All you need is a little creativity and a lot of love. You can save on Valentine’s dates, gifts and more at SaveOn.com.
With Valentine’s Day just around the corner, we’ve been binging our favorite rom coms. “Never Been Kissed.” “Definitely, Maybe.” “Breakfast at Tiffany’s.” We’ve seen them all — and, let’s be honest, sobbed when the main characters finally get together. One thing we’ve always loved about rom-coms is the dates they go on. That’s why this year we decided to put together a list of rom-com-worthy date ideas that you can easily do. Because we can’t help ourselves, we also threw in ways to save on your dates.
Take a Class Together/Do an Activity Together
It’s been a long time since most of us have been able to spend a night out doing something fun. The break makes doing what used to feel mundane like safely going to the movies, bowling or taking a class feel more exciting. It’s the perfect opportunity to spark romance and have fun together.
Plan a Romantic Night In
As great as it can be to go out, sometimes the most romantic moments are the nights in. Lower the lights, put on slow jams and enjoy time together. Cooking together is a really cute idea for a date night in. You can cook side-by-side making dinner together, or you could have a competition to see who makes the best dinner for the other.
SaveOn groceries, desserts and drinks
Have a Spa Day
Life’s stressful. Unwinding with a couple’s massage or a spa day is the perfect way to get romance going. If you don’t want to spend the money on a spa day, you can always do one at home. It’s just as romantic, if not more, to pamper your partner with a massage, facial, manicure and/or pedicure.
Have Dinner Out or In
Whether you get dinner from an expensive, fancy restaurant or your favorite burger joint, dinner dates are classic in rom-coms. Many restaurants have special Valentine’s Day menus that feature sensual foods and decadent desserts. Some restaurants, like pizza places, even make heart-shaped food for the occasion.
Go on a Shopping Spree
Everyone knows the way to a woman’s heart is through diamonds, food or shopping. Since we already covered food, we’re on to shopping. Although expensive gifts are great, you don’t have to spend a lot to have fun shopping. We highly recommend going to a local resale store, setting a small budget for each person and picking out outfits for each other. It’s fun and you will share a lot of laughs and memories.
Have a Wine or Beer Tasting
What’s better than enjoying your favorite brew with your favorite person? Trying new beer or wine flavors. We love the idea of going to a local bar and doing a wine or beer tasting. You can create a lot of good memories over drinks, and it’s even more fun when you get out of your comfort zone and try new flavors. Who knows, you might even find a new favorite.
Play Tourist in Your Town
Another classic rom-com date is the romantic getaway. Travel isn’t possible for everyone right now, but you can still have a getaway in your own backyard. Staying at a local hotel and playing tourist in your town can be a really cool way to spend Valentine’s Day.
Go to a Record Store
Music is important to people. Someone sharing a song or album that has strong meaning in their lives is a big deal. Going to a record store together is not just a fun change-up to your normal date-night routine, it’s also a way to be vulnerable with each other and share the stories behind your favorite songs.
Creating a rom-com-worthy date night isn’t as hard as you think. All you need is a little creativity and a lot of love. You can save on Valentine’s dates, gifts and more at SaveOn.com.
Connecting people with savings and great, local businesses is our top objective here at SaveOn.
However, there is another organization whose goal of saving has been its mission for nearly a century.
February is American Heart Month, and the American Heart Association has saved the lives of our friends, and families and communities by raising awareness and promoting prevention of cardiovascular disease and stroke since the organization started in 1924.
Heart disease is the No. 1 killer worldwide and stroke ranks second globally. Through the years, the American Heart Association has invested more than $4.5 billion in research into preventing the issues, and this month marks the biggest push to raise awareness. Yet, the depth of the work of the nonprofit likely remains unknown by many people.
In addition to bringing attention to the risks of heart attack and stroke, the organization also places a massive educational focus on healthy living — from dangers about high cholesterol and hypertension to the importance of physical activity.
Throughout American Heart Month, the American Heart Association’s “Heart to Heart: Why Losing One Woman Is Too Many” campaign will raise awareness about how 1 in 3 women are diagnosed with heart disease annually.
This year, the federally designated observance in February is even more important because of the impact of the coronavirus on the public’s heart health, including the potential harmful effects the disease has on the heart and vascular system.
While in lockdown, more people have engaged in unhealthy lifestyle behaviors — such as eating poorly, drinking more alcohol and limiting physical activity — that can contribute to heart disease. During the COVID-19 pandemic, many people also have delayed or avoided going to hospitals for heart attacks and strokes — netting poorer outcomes and prompting the organization to create “Don’t Die of Doubt,” a national awareness campaign that reminds people that hospitals are the safest place to go when you have symptoms.
During American Heart Month, the American Heart Association and other organizations reinforce the importance of heart health, the need for more research and efforts to ensure that millions of people live longer and healthier. In most cases, heart disease is preventable when people adopt a healthy lifestyle, which includes not smoking, maintaining a healthy weight, controlling blood sugar and cholesterol, treating high blood pressure, getting at least 150 minutes of moderate-intensity physical activity a week, and getting regular checkups.
We want you to take this month to think about your health and the measures you can take to improve your heart happiness. SaveOn is here to help you take those small but important steps forward for your health and well-being. The deals with our partner agencies can help you save when it comes to eating smarter when you’re dining out or taking advantage of new recreational activities in and around your hometown.
SaveOn’s savings can help you advance your physical health. Yet, the benefits of saving also are good for your financial health — shopping local rewards the health of your local community. Take time during American Heart Month to make the lifestyle adjustments that will help you in the long run — and invest in the health of your friends and neighbors by considering donating to the efforts of the American Heart Association at heart.org.
In retrospect, Pete Townsend seems a bit more of an oracle than a songwriter when he penned The Who classic “Going Mobile” in 1971.
A half-century later, there are upward of 5 billion unique mobile users worldwide, and 2.7 billion of them use smartphones, according to the digital-insights gurus at DataReportal. In the United States alone, the Pew Research Center estimates that 285 million residents will have a smartphone by 2023. Then there’s the oft-cited statistic released several years ago by the Mobile Marketing Association of Asia indicating that more people on the planet own a mobile phone than a toothbrush.
As disquieting as that information may be to the American Dental Association, the growing use of mobile isn’t going away and shows no signs of plateauing anytime soon. It’s a reflection of the changing on-the-go world, and every day more people are relying on their mobile devices as their window to view and stay in touch with the wider world wherever they may be.
All of this is why mobile marketing is essential to incorporate into the marketing strategy for any business. Your audience is no longer a static target. To reach them and get your message seen and heard, you have to meet them where they are at any given moment. There are a variety of ways to use mobile marketing, and often different methods are employed to meet different needs. Some of the most common strategies include:
Mobile apps:Smart Insights reported 2020 saw 35 billion mobile app downloads. Companies that have mobile apps are primarily targeting existing customers through promotions and increased engagement to enhance retention and reward loyalty. Coupons and special deals can transform existing customers into brand ambassadors.
Mobile game marketing: Mobile gaming is a booming business, with 2.7 billion gamers around the world at the end of 2020, according to Pocket Gamer. Additionally, an average of 234 daily minutes spent gaming is anticipated by 2021. Advertising appearing in mobile games through pop-ups and banner ads is an exceptional way to promote new products or deals.
Location marketing: Location-based marketing strategies such as geofencing and geotargeting puts your business in front of an audience at a predetermined location. Location marketing is an ideal tactic for small businesses seeking to target a particular audience in a specific community.
QR codes: Quick-response codes work with any camera-equipped smartphone and provide a wealth of data from text to URL links, sending consumers directly to whatever information a business is looking to put in front of eyes.
There is a plethora of other mobile marketing avenues that can be explored to meet the distinct objectives of a business of any size. It’s important to experiment with different approaches and then analyze and benchmark results to see what works best for you. However, being succinct in your message is key. Mobile devices have small screens, so make your message count in a low word-count to have the biggest impact.
SaveOn can keep you moving to reach your audience at any place and any time. Find out more about how we use mobile marketing to help our clients obtain a higher level of success by visiting saveon.com.
