It’s said that hindsight is 20/20.
But that quippy proverb takes on a whole new meaning now. After the tumultuous year the business community just experienced, it’s likely many business owners are pleased to see the number 2020 in the rearview mirror.
A new year brings new hope and new opportunities. It’s a reset button, a fresh start, a tabula rasa to reexamine your goals, recommit your determination and reinvigorate the idea that the unknown days ahead contain unlimited potential for success.
However, just because the days ahead are unknown doesn’t mean you have to approach them unprepared. There are steps that can be taken to help kickstart success and begin 2021 — ah, that beautiful number that seemed to take so long to get here — with a bang.
The coronavirus pandemic that tested the limits and endurance of the business world isn’t over, but the sun appears to be coming up over the horizon and the dawn of better days are approaching. Here are a few tips to help you put your best foot forward and greet 2021 chin up and head-on:
- Don’t make your marketing budget an optional expense: Although many businesses continue a day-to-day struggle to keep the doors open, the lights on and make payroll, it’s never a good idea to stop thinking about marketing strategy. The marketing budget may be smaller than in years past, but it is still a vital component for your business to keep your name in front of the right eyes. It’s an investment in you.
In a forbes.com article, PostcardMania founder and CEO Joy Gendusa explained that the company slashed its marketing budget following the 2008 recession to detrimental effect, losing $5 million in revenue by 2009. The lesson: The marketing budget is sacred.
“Where possible, you need to get the word out to prospects and customers alike that your business is alive, kicking and ready to be of service,” Gendusa wrote in the article.
- Bolster your social media presence: From the mom-and-pop shop to the national chains, a strong social media presence is a critical strategy for success in the 20th century. We live in a world where word of thumb has replaced word of mouth, and social platforms are one of the best ways to stay connected with your current customers and raise your profile and awareness with your future patrons.
With more than 3 billion people worldwide using social media every month, the potential for engagement only keeps growing, according to an article in marketinginsidergroup.com.
“If people don’t know about your business, they can’t become your customers,” the article states. “Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.”
- Put your business on the Google Map: Take the time at the start of the year to update your Google My Business profile. Google My Business provides business owners with the ability to have their companies pop up in local search results and appear on Google Maps. Setting up a Google My Business profile is relatively simple and can reap numerous rewards when properly optimized — from improving engagement to boasting your business in local search results.
An article in business2community.com, recommends filling the Q&A section of the profile with frequently asked questions, adding images or video and responding to all reviews.
“A robust Google My Business profile is more important now than ever. If you want to show up when local searchers are trying to find businesses like yours on Google or in Google Maps, a complete and optimized Google My Business profile is the place to start,” the article states.
It’s important to also take stock of the previous year and pinpoint what did and did not work for your business. However, equally important as looking back is looking forward. You invested your life into your business, so do your homework and study up on the trends and predictions being made in the coming year to determine how you can better reach your customers.
SaveOn has been helping business of all stripes extend their reach to target audiences for years. Find out more about what SaveOn can do for you by visiting saveon.com.