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Merger Means New Opportunities for Businesses, Savings for Residents

Twin Cities coupon connoisseurs, take notice. Local couponing powerhouses SaveOn and Metro Super Saver are merging to offer even more discounts and savings at local, trusted businesses.

“This merger means Savers in the Twin Cities metro area will receive more incredible deals in their mailbox and online each month — but instead of receiving those savings in two separate magazines and websites, they’ll get one monthly publication and visit one website with the SaveOn name,” SaveOn President and CEO Heather Uballe said.

The partnership between the two titans of consumer savings will benefit SaveOn and Metro Super Saver consumers alike by leveraging the value power of both parties to create significant savings at favorite local businesses.

“We care deeply about the health and wellbeing of the people in the communities we call home. Teaming up with Metro Super Saver allows us to help relieve some of the financial burdens people have been facing during the pandemic,” Uballe said.

“Our publications have helped people stretch their dollars further, and now, they will only have to look in one place for even greater savings. It’s our goal to keep expanding ways to save for consumers so they can Live Life for Less, while supporting businesses in their own community,” Uballe continued.

“No one would say these last two years have been easy, the same goes for local businesses. Seemingly overnight, nearly every industry had to adjust to shutdowns, inventory shortages and more,” Uballe explained. “That’s why SaveOn is dedicated to lending a greater hand to our business partners. We’re working to strengthen businesses and help provide opportunities for continued growth.”

Uballe said the merger will provide local businesses with additional opportunities to attract new customers through expanded services and advertising opportunities.

SaveOn and Metro Super Saver business partners will continue to receive the same services and offerings the companies have always provided but will also benefit from the following:

Combining SaveOn’s 40 years with Metro Super Saver’s 30 years, for a collective 70 years of direct couponing and print advertising expertise and services.
A postcard marketing program that allows each business another opportunity to connect with customers in their own homes.
Expanded digital advertising (DA) services and consultation with SaveOn DA experts, including search engine optimization (SEO), retargeting, geofencing, pay-per-click (PPC) search and display, email marketing, additional social media advertising platforms, and more.

“We’re really happy to be joining forces with SaveOn to help businesses strengthen their messages, increase exposure, and sell more of their products and services, while helping residents find more ways to save,” said Metro Super Saver Senior Sales Consultant, Todd Gerber.

Metro Super Saver’s employees will be joining the SaveOn team in the merger, and SaveOn’s first mailer will be distributed in the newly expanded market in April 2022.

To learn more about SaveOn or to find savings and advertising opportunities, visit saveon.com.

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About Metro Super Saver

A small Twin Cities advertising company that is all about the Minneapolis/St. Paul metro area, we work with small- to -midsized businesses to strengthen their messages, increase their exposure, and sell more of their products and services. First started in 1990 as a coupon newspaper, we offer a variety of consulting, graphic design and local advertising services, while we continue to publish a monthly direct mail magazine, mobile app and website to showcase restaurants, retailers, home improvement and more.

About SaveOn
Founded as a company with a goal to provide local savings to consumers in 1984, SaveOn has grown and transformed into a multimedia enterprise with national operations and an innovative digital presence. At SaveOn, we work directly with reputable business and provide people access to savings in their community through our integrated print and digital strategies, reaching more than 3.5 million homes in the Chicago, Detroit, South Florida, Grand Rapids, and Twin Cities areas. Together with our trusted business partners, we are dedicated to helping Savers Live Life for Less by saving them time and money. We are passionate about the growth of our team, business partners and the communities we call home.

Partnership expands savings and deals to readers of both publications

Discount devotees and coupon connoisseurs throughout the Chicago metropolitan area stand to put more power in their pocketbooks and wealth in their wallets with the recently announced merger of SaveOn and Trader Magazine.

The partnership between the two titans of consumer savings will benefit SaveOn and Trader Magazine customers as well as Chicagoland businesses. The merger will leverage the value power of both parties to create significant savings at favorite local businesses that will blow away Windy City residents, while simultaneously provide local businesses with new opportunities to expand their reach and attract new audiences.

“Excited doesn’t begin to describe how thrilled we are to announce this merger. We’re able to expand our service offerings to the southern areas of Chicagoland, while also expanding our extensive marketing products to the business partners of Trader Magazine,” said SaveOn President and CEO Heather Uballe. “The ultimate winners in this new alliance are the Chicago-area residents looking to get the best values for their households and make their dollar go further while supporting businesses in their community.”

Not only will savings-hunters benefit from the deal, but advertising partners for both companies will be able to broaden their reach to an entirely new customer base through tactics like digital marketing, social media advertising, direct mail and more. The merger will allow SaveOn to expand its existing footprint in the region by 100,000 additional homes. Trader Magazine will be able to expand by an additional 800,000 residences.

“We’re very happy to be able to offer our business partners new tools to reach a wider audience and help our customers benefit from valued savings,” said Trader Magazine co-owner Harold Hewitt.

“This partnership is a great opportunity for us to expand our services platform and extend SaveOn’s mission of helping consumers Live Life for Less,” added co-owner Joe Farneti.

Trader Magazine’s employees will be joining the SaveOn team in the merger, and SaveOn’s first mailer will be distributed in the newly expanded market area June 1.

About SaveOn

Together, with our trusted business partners, we are dedicated to helping Savers live life for less by saving them time and money. We are passionate about the growth of our team, business partners and the communities we call home. SaveOn serves the Chicago, Detroit, Twin Cities and West Michigan areas.

About Trader Magazine

Since 2009, Trader Magazine has been an excellent resource for your advertising needs. We will help you in reaching your local target market and get you connected to your community. Trader Magazine is, a high-quality, full-color publication, bound together in a neat, organized magazine that gives your product the best representation available. It is mailed to more than 30 towns in the Chicagoland suburbs nine times each year.