Month: June 2021

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Coupon Tips Online Deals

5 Ways to Stretch Your Summer Fun Budget Further

Summer is finally here, and since we spent the last year in quarantine, it’s time to make up for lost time. We all have a million and one things that we want to do this summer. The only issue — other than the fact that summer is never long enough — is how quickly costs add up when you’re out doing things. It’s such a bummer to have to choose between missing out or seeing your bank account drain.

Luckily for all our Savers, we have tips to help you have the perfect summer without spending your life’s savings. Here are five ways to stretch your summer fun budget further, so you can Live Life for Less.

Check out our blog on what it means to Live Life for Less

Coupon, Coupon, Coupon

You know we had to start with this one. The term couponing seems so boring and difficult, but it doesn’t have to be. Using a site like ours (saveon.com), you can quickly search for coupons to your favorite places by company name or category. We have thousands of dollars in savings for your favorite restaurants, bars, clothing and retail stores, entertainment venues, and more. The best part is our coupons are local, so you can support the businesses that make your town special, while doing the things you love.

Learn to coupon like a pro the easy way

Attend Community Events

One of our favorite ways to have fun for free is to go to community events. Pretty much every city holds free events that are a blast to go to. Whether it’s a block party, concert, workshop or art show, we strongly suggest getting a group of friends together and checking it out. You’re not spending anything to be there, you get to meet new people and, if you keep an open mind and go with friends, we guarantee you’ll love going.

Track Deal Days

We’ve all showed up to a restaurant or movie theater and realized if we came the day before we could’ve gotten the same meal or seen the same movie for so much cheaper. The key to saving a bunch of money is checking for “deal days” and planning around them.

Change Up Your Budget

No, we don’t mean expand your budget or stop paying your student loans. Even though you might not be able to get special rates on tickets to Cedar Point, you can get deals on things like groceries and automotive repairs. Using coupons, specials or rewards to save money on essentials can free up money to let you do more of the things you love with the people you love.

Sell Old Stuff

Somewhere in your house you have a pile of old junk that you never use. It might be clothes, it might be video games or it might be kitchen appliances you’ve hardly used, but we know you have them. Why let them continue to clutter your house when you could easily sell them and spend the money on summer fun? You could go the traditional route and have a garage sale, or you could take a more modern approach and sell online. A lot of people have good luck with Facebook Marketplace, eBay and Poshmark.

We hope you’re as excited as we are to get back out this summer and safely create new memories with friends and family. If you’re serious about stretching your summer fun budget further this year, consider becoming a SaveOn member, or as we call them: Savers. It’s completely free and there are tons of perks.

Find out the perks of being a Saver

To stay up to date on our daily deals, contests, ways to save and more; follow us on Insta and Facebook; or check out SaveOn.com. Here’s to making this summer the best one yet!

Categories
Marketing

4 Email Marketing Trends for Success

Opinions vary on the official origin of email. Some trace its history back to the mid-1960s. Others proclaim its founding was in the ’80s. Regardless of the true birthday of the email, it could be argued that it has lost a bit of its luster. If email was indeed founded five decades back, the first email scam probably came out four decades, nine years and 364 days ago. 

Now with a plethora of scams, mountains of unnecessary spam and co-workers who woefully abuse “Reply All” etiquette (Yeah, I’m looking at you, Carl), it may seem a bit of email’s initial shine has dulled over the years — but you’d be wrong.

Email — and in particular email marketing — is still a vital and vibrant strategy for businesses of any size. And the best part is that new innovations in email marketing can streamline your tactics, connect you to the customers who are looking for you and bring a bigger bang to your ROI. Here’s a look at four trends to consider this year:

Get Personal

“Customers don’t just want to feel like another cog in the works; they want to feel valued by the companies they invest in,” according to the email marketing firm Benchmark. “One problem that can occur in email marketing is the lack of personalization that comes with automation. A key trend to follow is instead leveraging robotic process automation and AI to create personalized emails that speak to your consumers. This means using automation and AI to send targeted emails that appeal to your specific audience segment. Analyze your customer’s shopping habits, opening rates and favorite products or services to then create an email that speaks to those behaviors.”

Follow the Drip

No one likes to be overwhelmed, but underwhelming potential clients isn’t a great alternative either. That’s what makes a drip campaign ideal: It’s like the Goldilocks of email marketing — not too hot, not too cold, but just right by breaking down marketing communications into a series of “drips” spread across a specific timeframe and that require specific responses.

“This ensures consistent and cohesive communication between the subscribers and the company. Moreover, it gives the customer a sense of control over their inbox. … That’s why drip email campaigns tend to perform better than regular email campaigns,” according to NetHunt. “Specific actions taken by users activate the launch of the sequence. Emails that get sent out as a part of a drip campaign are more responsive and create a much ‘friendlier’ communication between each side. They are not overwhelming; all the necessary information comes in ‘drips,’ saving effort of having to traipse through a hefty copy. The customer gets the exact piece of information they expect to receive.”

Include a Video

Video is way a way to communicate quickly and effectively to an audience. Incorporating video into an email marketing plan can help you stand out from the competition. Even just including the word “video” in the subject line of an email can increase the open rate, according to SuperOffice.

“Video email marketing can be a great way to convey a lot of information without making your emails text-heavy. For tutorials and how-to videos, it’s a great platform. What’s more, 91% of consumers revealed that they watch an explainer video to learn more about a service or product,” AdWeek wrote in an April 2021 blog. “It’s also important to prioritize concise content over wordiness. Long paragraphs can look cluttered and make your email harder to read.” 

User-generated Content

User-generated content has been a big hit on e-commerce sites because it brings a sense of bonding between consumers and a brand. It’s not surprising it’s transitioning to email marketing.

“Consumers find UGC 9.8 times more impactful than influencer content, and 78% of people say UGC highly impacts their purchasing decisions,” according to Sleeknote. “Strategically injecting it into your emails is the perfect way to humanize your content and get a tip of the hat from your customers.”

There’s probably no reforming Carl of his bad email habits, but SaveOn has digital solutions designed for every business. Tap into our resources of more than 140 million opt-in email records in our database. Target your message to the audience you want to reach using over 750 filters including geography, age, gender, household income, levels of interest and more. Visit saveon.com/business/digital to find out how we can work for you.

Categories
Marketing

SaveOn Merges with Chicagoland’s Trader Magazine

Partnership expands savings and deals to readers of both publications

Discount devotees and coupon connoisseurs throughout the Chicago metropolitan area stand to put more power in their pocketbooks and wealth in their wallets with the recently announced merger of SaveOn and Trader Magazine.

The partnership between the two titans of consumer savings will benefit SaveOn and Trader Magazine customers as well as Chicagoland businesses. The merger will leverage the value power of both parties to create significant savings at favorite local businesses that will blow away Windy City residents, while simultaneously provide local businesses with new opportunities to expand their reach and attract new audiences.

“Excited doesn’t begin to describe how thrilled we are to announce this merger. We’re able to expand our service offerings to the southern areas of Chicagoland, while also expanding our extensive marketing products to the business partners of Trader Magazine,” said SaveOn President and CEO Heather Uballe. “The ultimate winners in this new alliance are the Chicago-area residents looking to get the best values for their households and make their dollar go further while supporting businesses in their community.”

Not only will savings-hunters benefit from the deal, but advertising partners for both companies will be able to broaden their reach to an entirely new customer base through tactics like digital marketing, social media advertising, direct mail and more. The merger will allow SaveOn to expand its existing footprint in the region by 100,000 additional homes. Trader Magazine will be able to expand by an additional 800,000 residences.

“We’re very happy to be able to offer our business partners new tools to reach a wider audience and help our customers benefit from valued savings,” said Trader Magazine co-owner Harold Hewitt.

“This partnership is a great opportunity for us to expand our services platform and extend SaveOn’s mission of helping consumers Live Life for Less,” added co-owner Joe Farneti.

Trader Magazine’s employees will be joining the SaveOn team in the merger, and SaveOn’s first mailer will be distributed in the newly expanded market area June 1.

About SaveOn

Together, with our trusted business partners, we are dedicated to helping Savers live life for less by saving them time and money. We are passionate about the growth of our team, business partners and the communities we call home. SaveOn serves the Chicago, Detroit, Twin Cities and West Michigan areas.

About Trader Magazine

Since 2009, Trader Magazine has been an excellent resource for your advertising needs. We will help you in reaching your local target market and get you connected to your community. Trader Magazine is, a high-quality, full-color publication, bound together in a neat, organized magazine that gives your product the best representation available. It is mailed to more than 30 towns in the Chicagoland suburbs nine times each year.